AirTight Networks has launched AirTight Nano for managed services providers targeting the retail industry.
Nano simplifies Wi-Fi configurations and compliance reporting by exposing several key features of a cloud Wi-Fi management console via a mobile web app. The configurations done through Nano are synchronized with the enterprise cloud management console, so that retailers and their MSPs can layer additional cloud services on top of basic configurations done through Nano. They also retain full visibility into brand-wide Wi-Fi analytics and engagement metrics.
AirTight also offers a custom-branded Nano user interface to its key MSPs, such as EarthLink, so that the retailer’s personnel see a familiar service provider branding when they interact with the application.
“The Nano application will be a key element of EarthLink Secure Wi-Fi as it provides configuration simplicity and speed, but maintains IT control and oversight,” said Mike Frane, director of product management at EarthLink. “Store-level personnel or our remote technicians can get Wi-Fi up and running in minutes with enterprise-class features. This reduces our investment in level 1 support and greatly reduces truck rolls, allowing us to focus on valuable customer interactions.”
Also, an in-browser messaging feature allows insertion of messages in a user’s Web session. This provides continuous channel for engagement as the user browses the Web over guest Wi-Fi. Retailers and restaurants canpromote flash sales, store specials or the venue’s loyalty program. Retailers can also place third-party ads and align them with in-store promotions, such as premium end-cap placements. The feature also provides detailed analytics on click tracking.
“Application enablement over Wi-Fi, including in-browser messaging, unlocks new budgets previously inaccessible to IT, such as marketing or store operations budgets,” said David King, chairman and CEO of AirTight. “Retailers are looking for ways to turn Wi-Fi infrastructure investments from a sunk cost into a revenue-driving initiative. Wi-Fi can not only enable better engagement with customers, but let retailers capitalize on the real estate – the airwaves – that they already have.”
