Birch Communications has announced an expansion of its channel partner program with the promotion of Paul Masters to SVP of alternate channels.
Masters assumes responsibility for planning, developing and implementing a strategic roadmap for future growth of the channel which includes sales, marketing, partner development, sales engineering and client implementation. Additionally, he will accelerate the adoption of Birch’s advanced services with an emphasis on TotalCloud PBX, TotalCloud Data Center, TotalCloud File Storage, Metro Ethernet and fiber.
The Birch Channel Partner Program includes sales and technical training, as well as product demos, for its unified communications portfolio.
“The channel partner community is an integral part of our organic growth strategy,” said Tony Tomae, president and CEO of Birch. “Over the past 20 years, channel partners have known Birch as one of only a select number of providers with the ability to offer communications services to customers with locations nationwide. With our expansion of our Metro Ethernet and fiber footprint to more than 550,000 buildings over the past year combined with the strength of our cloud portfolio, Birch can now offer partners much more. The relationships partners have with their customers provide the perfect opportunity to foster growth in advanced communications and technology products. Birch is committed to growing this community, and I am pleased to have Paul assume his new role to expand our channel partner program in this way.”
Masters joined Birch in June 2013 when the company acquired Ernest Communications where he served as co-founder and president for 15 years. He is a graduate of Shorter University with a bachelor’s degree in Business Administration and holds a Master of Business Administration from Emory University.
Masters said, “Transitioning to this new role at Birch is exciting, and it will enable us to continue to establish, maintain and enhance Birch’s partner relationships with resellers and carriers through our next phase of growth. My main objective is to build strategic programs and alliances that position partners to gain greater opportunities in the market by providing them with the best product set to deliver to their customers. Whether it is a voice, cloud, hosted PBX, managed services, or turnkey solution – Birch can fulfill all their requirements.”
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