Impartner Enhances Channel Chief PRM

Impartner has enhanced the ability of channel chiefs to optimize their channel operations and accelerate revenue with the announcement of a new interface for the Impartner PRM solution.

The interface is included in Impartner’s fall 2016 software release, which also features a number of enhancements that are focused on driving partner engagement.

  • Visibility into channel performance for channel chiefs: Impartner PRM provides a deep view into channel analytics displayed in a streamlined interface that transforms raw data into insights. This powerful interface shines a floodlight into every corner of a company’s channel program, illuminating what’s working and what isn’t.
  • Consumerized interfaces for both vendors and partners: Technology means that today’s business professionals move seamlessly between their personal and professional lives. The expectation is that business software creates a user experience that is as simple and intuitive as consumerized experience.
  • More mobility:  While Impartner PRM has long worked across all mobile platforms, it now includes a more robust “mobile push notification framework” to alert partners to new leads, deal registration approvals, etc., across any platform or device.
  • Timed workflows: Statistically, the best partners engage within the first 30 days.  The new functionality in Impartner’s Channel FlowT Workflow engine lets channel teams trigger events on milestones that are hit as well as milestones that are missed. For example, if more than a week goes by without the new partner logging in, companies can send them a reminder email. Or, if more than four hours has passed since a lead was sent to a partner, it can be retired and passed on to the next partner in line.

“This year, 2016, marks the rise of channel tech,” said Impartner CMO Dave Taylor. “Companies who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a world-class partner portal, are falling behind their competitors who are. Our latest version of Impartner PRM is 100 percent focused on providing our customers with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition.”

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