Masergy Debuts WebRTC for Custom Web-UC Integration

Masergy is rolling out a WebRTC capability for its unified communications (UC) offering, which allows companies to create Web page integrations, like click-to-call, using a wizard.

Companies can implement a “click-for-communications” tab  that opens a drop-down box with multiple choices for end users, like sales or service–much like an auto-attendant provides various options callers. The choices are mapped to customer phone numbers via the Masergy SIP network, including hunt groups.

The function was originally announced last spring.

“Our unique, self-provisioning solution enables a simple and intuitive customer support experience,” said Dean Manzoori, product management vice president, Masergy. “This solution eliminates the need for a Website visitor to search for contacts, phone numbers, or deal with computer-based voice response systems when they need to speak to a sales or support representative.”