55 2025 DIRECTORY | CHANNELVISION IT spending is set to accelerate in 2025 with two-thirds of companies planning to increase their IT budgets, according to studies by Aberdeen Strategy & Research and Spiceworks. But to capitalize on IT spending and maximize revenue, channel partners require seamless access to technologies, as well as adequate time and manpower. Without these critical resources, responding to customer needs and driving growth can be challenging. Enter C3 Complete, an awardwinning, boutique technology consulting firm that helps partners generate revenue and deliver service excellence through its comprehensive cloud, connectivity, voice and collaboration, information security, network engineering and managed services. As founder and CEO Rick Mancinelli explained, C3 enables customers to focus on building high-value relationships while the company manages customer needs. “C3 aims to complete – not compete – with partners by filling in the gaps in their portfolios,” explained founder and CEO Rick Mancinelli. “Partners simply tell us what they sell, and we provide them with the rest – rounding out their portfolio and empowering them to capture more revenue.” Partners also rely on C3 to make informed decisions and serve as trusted advisors. In a recent study, Gartner reported that 81 percent of boards have yet to make significant progress in their digital transformation goals, leaving executives struggling to justify technology investments even with growing demands for digital services. C3 helps partners think carefully through complex technology deployments and avoid pitfalls that can lead to wasteful spending. “Channel partners are increasingly finding themselves under a microscope, with customers demanding tangible results from their deployments,” Mancinelli explained. “We collaborate closely with customers to align goals, minimize performance issues and deliver measurable outcomes. This builds trust and opens the door to stronger recurring revenue over time.” In 2024, C3 expanded its team and strengthened its position as one of the top technology consultancy firms in the industry. The company now boasts more than 50 employees and maintains a stellar retention rate backed by outstanding culture. In fact, C3 recently was named a top workplace by the South Florida Business Journal for the tenth consecutive year. The company also received a 2024 ChannelVision Visionary Spotlight Award in the SDWAN and Cloud Computing categories. C3 also is growing its geographic reach, with offices and operations stretching from Miami to Tampa. In addition, C3 has a strong nationwide network of partnering MSPs and an expansive data center footprint. The company, for instances, recently opened an office in San Juan, Puerto Rico. “Puerto Rico is an underserved market with tremendous potential,” Mancinelli explained. “We are thrilled to be expanding into this growing economy and helping partners gain a foothold in one of the region’s most exciting markets.” Additional highlights from 2024 included joining the VMware Cloud Service Program at the Premier level, and announcing a partnership with Ziply Fiber, which provides access to Ziply’s leading network for SD-WAN, dedicated internet access and private fiber opportunities in the Pacific Northwest. Furthermore, C3 acquired TRACI.net, a trusted communications and consulting services partner for small and medium-sized businesses. C3 can now serve a wider range of customers and deliver enhanced SD-WAN and voice offerings. C3 also enhanced its cybersecurity services in 2024. In January, C3 acquired the information security business unit of Compliance Solutions LLC, enhancing its existing Virtual Chief Information Security Officer (vCISO), penetration testing and vulnerability assessment offerings. The acquisition also introduced new capabilities for C3 such as security risk assessments, digital forensics and more. Additionally, Jonathan Cox and his team of seasoned security professionals joined C3. Shortly after, C3 achieved SOC 2 Type II certification. And at CVxEXPO24 in Scottsdale, C3 announced a new internal network and security operations center in Miami. The state-of-the-art facility, which will launch in January 2025, will complement C3’s existing security offerings by introducing around-the-clock monitoring and support. “This will be our own SOC, staffed by our own people,” Mancinelli said. “We are now able to deliver the most sought-after security services and equip customers with a variety of predictive and proactive security services.” C3 Complete will return as a Platinum sponsor of CVx EXPO25, taking place Nov. 3-5, in Glendale, Ariz. o By Gerald Baldino Filling in the Gaps C3 founder & CEO Rick Mancinelli C3 Complete works side by side with partners, providing complementary technology coverage and expert care
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