53 2026 DIRECTORY | CHANNELVISION Business software is emerging as one of the fastest-growing and most accessible revenue opportunities for partners heading into 2026. According to Canalys, the U.S. business SaaS market is now around $420 billion and growing nearly four times faster than the broader IT market. But despite this momentum, many channel partners have yet to fully engage in software sales due to a lack of experience, support and enablement. P2 Software Sales and Managed Services is on a mission to close this gap. What began as P2 Telecom has quickly evolved into a leading software-focused distributor offering a wide range of services to help partners drive productivity, efficiency and customer value. The company is actively onboarding independent agents who have historically centered their business on areas such as voice, data and connectivity and are now seeking new growth opportunities. According to P2 founder and CEO Bill Patchett, advisors who haven’t yet embraced software sales are missing out on a critical growth vector. “Now is the time to pivot into software if you haven’t already,” said Patchett. “Whether you’re new to the channel or you’ve been slinging circuits for years, P2 has the sales, marketing and operations support to help you transition seamlessly and capitalize on this lucrative opportunity.” Through its AppDirect invest partnership, P2 enables advisors to sell from AppDirect’s multi-vendor marketplace alongside its own portfolio. Advisors also gain access to AppDirect’s channel managers, who offer strategic guidance throughout the sales process. Since partnering with AppDirect, P2 has seen a significant uptick in SaaS sales and strong overall partner growth. P2 now has more than 1,500 advisors under contract and expects to onboard many more in the year ahead. “We knew that prioritizing software would be a game changer for us, and that’s why we did our original AppDirect deal,” Patchett said. “With AppDirect’s resources, we are now in a strong position to help our advisors take on larger accounts. Our advisors can now spend less time managing commission issues and backend work and more time on business development.” P2 also is deepening its relationship with select vendors. For example, in May, P2 inked a strategic agreement with Coro Cybersecurity that gives resellers, advisors and TSDs access to comprehensive threat protection. What’s more, P2 is now billing customers directly through its partnership with Rev.io. “If you want to buy Coro, we have an extremely favorable agreement, and I would encourage MSPs, advisors and distributors to contact us. If you want to buy Coro, we have the best agreement by far in the U.S., if not the world,” Patchett added. P2 also is expanding its leadership team to better serve its growing advisor base. In November, P2 announced the appointment of former Coro executive David Converse as senior vice president and plans to add its first dedicated channel manager to further strengthen advisor support. In addition, P2 is preparing to launch Data Glue, a new CRM and PSA platform designed for MSPs. The solution will integrate with the company’s go-to-market platform from Landbase, equipping advisors with additional tools to manage customer relationships and scale their businesses more efficiently. “At the end of the day, we’re here to bring fresh, new products and services to our advisors and their clients,” Patchett said. “A lot of our competition is still running on older technologies. We think this creates an opportunity for us to make some waves.” o Seizing the SaaS Opportunity P2 Software Sales and Managed Services is doubling down on software sales in 2026 By Gerald Baldino P2 founder and CEO Bill Patchett
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