57 2026 DIRECTORY | CHANNELVISION The Internet of Things (IoT) is steadily growing, with IoT Analytics predicting 39 billion connected IoT devices by 2030 – representing a CAGR of about 13 percent. Despite this growth, many partners are still struggling with rigid channel programs and fragmented vendor ecosystems that make it difficult to keep pace with customer demands. For partners seeking a streamlined approach, POND IoT delivers global mobility and IoT connectivity services built around intelligent SIM technology and managed data solutions. As an MVNO, MVNE and MVNA the company offers flexible engagement models designed to simplify deployments and drive recurring connectivity revenue. This year, POND IoT is focusing on expanding direct agreements with partners to provide greater visibility and faster access to revenue. “Our direct model gives partners more control over negotiations and deal structures,” explained Greg Bass, senior director of channels at POND IoT. “It also gives partners more control over their revenue or margin stack and a direct connection to our new partner portal. Partners who want a tighter grip on their business can instantly see how much they’re going to get paid or when their deals are closed and installed. They can now plug in and get that information from a single pane of glass.” At the same time, partners that prefer additional support can access POND IoT through the company’s growing TSD ecosystem. In 2025, POND IoT partnered with Firefly Telecom Consulting to deliver multicarrier connectivity across the U.S. The company also announced a partnership with Sagent Group, a boutique TSD known for its white glove partner experience. In addition, POND IoT’s SMART SIM service can be accessed through AppDirect’s digital marketplace. POND’s services are also available through wholesale agreements. “POND isn’t just for direct partnerships,” Bass added. “Suppliers are welcome to white label our services under their own logos. POND will fully customize environments for suppliers with dedicated APNs, giving them full control over how traffic is routed and managed.” Key Differentiators POND IoT provides a diverse portfolio of services that includes domestic and international connectivity, multi-carrier capabilities, wholesale, permanent roaming and custom solutions. Key differentiators include: Rapid deployments: A streamlined quoting and provisioning process enables lightning-fast turnarounds, with approximately 99 percent of orders deployed within 72 hours — empowering partners to respond quickly to changing demands and outage scenarios. Security-first architecture: POND’s connectivity services are built on trusted GSMA architectures and validated through rigorous certification processes. The company also supports secure remote provisioning and lifecycle management, minimizing risk during large-scale deployments. Always-on support: All customers receive expert support 24/7/365, with consistent service regardless of location. Advanced resources: POND IoT offers a deep library of APIs, dedicated APNs, public static IPs and private static IP configurations. These options enable partners to tailor connectivity based on application requirements and existing infrastructure. Global reach: The company operates a vast, low-latency global network backed by 32 leading MNOs and about 900 ancillary carriers. Partners and customers can leverage eight global points of presence (PoPs) and multiple mobile core (MC) ranges within each continent for diverse traffic paths and core redundancy. According to Bass, in 2026 POND IoT will continue driving awareness through education and by attending events such as CVxEXPO26 in November. “More partners are beginning to recognize the IoT opportunity that exists in the channel and leveraging our model to improve connectivity,” Bass concluded. “We’re excited about 2026, and look forward to meeting with more partners in the months ahead.” o Enabling the Internet of Things By Gerald Baldino Greg Bass, senior director of channels, POND IoT If the IoT market is exploding, why is connecting and scaling smart devices still so hard for partners?
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