63 2026 DIRECTORY | CHANNELVISION Sparklight is entering a new phase of channel growth with the recent launch of its Partner Solutions Program — a new initiative designed to help technology brokers and advisors drive revenue and boost the company’s channel presence. Formerly Cable One Business, the company rebranded as Sparklight in 2018 as part of a broader transformation into a full-service provider delivering fiber-powered internet, voice and managed connectivity solutions. Since then, Sparklight Business has significantly expanded its network, service portfolio and enterprise capabilities, positioning the channel as a core driver of future growth. With the launch of the new program, Sparklight plans to rely more heavily on partners in the year ahead. “Technology advisors play a critical role in helping businesses navigate increasingly complex connectivity decisions,” said Katherine Creech, vice president of business services at Sparklight Business. “Our Partner Solutions Program is designed to meet partners where they are – offering simplicity, scalability and hands-on support backed by a powerful fiber network.” A Multi-Phase Channel Expansion Strategy The Partner Solutions Program launch coincides with the onboarding of ACS Cloud Partners as Sparklight Business’s first nationwide agency partner. This milestone marks the beginning of a multi-phase channel expansion strategy focused on scaling relationships with technology advisors while ensuring operational readiness and consistency at a national level. In its initial phase, Sparklight Business is focused on establishing strong agency partnerships, streamlining onboarding and enabling partners with clear access to its growing fiber footprint. The next phase will emphasize deeper partner engagement through expanded sales enablement, co-selling opportunities and enhanced support resources designed to accelerate deal velocity. As the program matures, Sparklight Business plans to further broaden its partner ecosystem, supporting advisors serving SMB, multi-location and enterprise customers with increasingly complex connectivity and security requirements. Sparklight Business offers a comprehensive portfolio of customizable internet and connectivity solutions designed to support organizations of all sizes. Connectivity options include coax internet up to 1 Gbps, PON fiber up to 5 Gbps, and dedicated fiber services capable of delivering up to 100 Gbps. Beyond connectivity, the company delivers a robust suite of managed and advanced services, including Business Wi-Fi Plus powered by eero, SecurityAdvantage cloud protection, managed router and firewall services, Always-On wireless backup, and a range of modern voice solutions such as hosted voice, SIP trunking and POTS alternatives. This breadth allows partners to address a wide range of customer needs while maintaining flexibility as those needs evolve. Evolving the Partner Ecosystem As Sparklight’s channel strategy continues to mature, the company expects its partner ecosystem to become more specialized and consultative. Sparklight Business is actively supporting partners focused on hybrid work environments, cloud connectivity and business continuity – areas where demand continues to accelerate. Looking ahead to 2026, the company plans to introduce additional enhancements across managed services, security and network resilience, further enabling partners to deliver end-to-end solutions and grow long-term customer relationships. At the core of the Partner Solutions Program is a commitment to partner success. Sparklight Business provides partners with competitive pricing, access to a fiber-powered network spanning more than 22,000 miles and dedicated support from experienced sales and technical teams. The program emphasizes simplicity and collaboration, reducing friction throughout the sales process while creating opportunities for co-selling and shared growth. “Our goal is to give partners every advantage they need to succeed,” Creech added. “By combining a scalable portfolio, a reliable network and real human support, we’re building a strong foundation for long-term partnerships.” o By Gerald Baldino Sparklight’s New Program Takes Shape Katherine Creech, VP of business services, Sparklight Business Sparklight introduces new ways to monetize connectivity, voice and managed services
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