Public-sector organizations and large enterprises face growing pressure to deliver responsive, consistent support. Yet disconnected systems and fragmented workflows often create delays and complicate service delivery, resulting in long wait times and poor service experiences. Canyon GBS is tackling this issue with AI-powered software that enables organizations to serve individuals faster and more effectively. Aiding App, its featured IT service management solution, brings together service requests, an AI service desk, knowledge management, live chat, project management, license tracking, asset management, workflows and analytics into a single, user-friendly portal. The platform helps organizations streamline support processes, coordinate projects and gain greater visibility into workloads, response times and service trends. Together, these capabilities enable teams to improve service operations and identify areas for improvement. “Aiding App connects the experience of requesting help with the operational work required to deliver it,” explained founder and CEO Joseph Licata. “Users have a central place to request assistance, while support teams manage requests through unified queues. Its AI service desk helps users find helpful answers, improves request details and helps resolve common issues before they even reach an agent.” Canyon GBS also draws on its extensive experience in higher education, applying its understanding of complex, regulated environments to the service needs of organizations across multiple sectors. “Our main focus is to help organizations connect information, coordinate work and ultimately serve people better,” Licata added. “We also recognize that enterprise technology must earn trust. Canyon GBS’ compliance foundation includes ISO 27001 and ISO 42001 certifications, annual audits and SOC 2 and HIPAA compliance.” Now in its 10th year in business, Canyon GBS is trusted by more than 650 enterprise and public-sector organizations. In 2026, the company GBS ranked number 126 on the Inc. 5000 and was recognized as Arizona’s fastest-growing software company. “For prospective partners, that combination of organizational adoption and business momentum provides a compelling reason to take a closer look at what we are building,” Licata said. According to Licata, service management also gives partners a practical way to address problems their customers experience every day. Fragmented support processes, repetitive requests, manual coordination and limited visibility can all provide a starting point for a modernization conversation. “Partners bring an understanding of their customers’ environments and priorities,” Licata said. “That puts them in a strong position to identify opportunities, help define requirements and connect technology investments to meaningful operational outcomes. With Aiding App, those conversations can center on improving service delivery across complex organizations.” For an MSP, the potential extends beyond the initial software decision. “Depending on its capabilities and customer needs, a partner can identify opportunities around process design, integration, adoption and ongoing service improvement,” Licata said. “Aiding App gives partners a platform around which to build those conversations and deepen their role as a trusted operational advisor.” Canyon GBS offers two primary partnership opportunities to accommodate different business models. Its channel partnership opportunity is based on referrals: partners identify a customer need and introduce Canyon GBS as a potential solution. Its reseller opportunity is for partners who want to incorporate Canyon’s technology into the solutions they sell. “We are particularly interested in partners who see enterprise service management as a strategic part of their customer relationships,” Licata said. “Whether a partner wants to make a wellqualified introduction or add Aiding App to its portfolio, our goal is to establish a relationship grounded in customer value and a shared opportunity to grow.” o Visit Canyon GBS in booth 4010 at CVxEXPO26. To learn more, visit CanyonGBS.com. A Smarter Approach to Service Canyon GBS helps organizations modernize service delivery, creating new opportunities for channel partners CORE COMMUNICATIONS Canyon GBS CEO Joseph Licata By Gerald Baldino 42 CHANNELVISION | FALL 2026
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