In the channel, growth is often tied to winning new business. But the most successful partners also tend to squeeze more juice from their existing customer base by identifying common friction points and introducing strategic services. For partners working with retail SMBs, that means looking beyond traditional telecom challenges and zeroing in on technologies such as point-of-sale (POS) and credit card processing systems. NRS helps put this strategy into action with a portfolio spanning POS, payment processing, e-commerce and other retail solutions. “Many partners today have trusted relationships with small brick-andmortar retailers,” explained Elie Y. Katz, founder and CEO of NRS. “Those relationships create an opportunity to bring additional solutions to the table. NRS gives partners a way to help their customers run their businesses more efficiently and generate more revenue.” Founded in 2015, NRS now operates tens of thousands of POS terminals throughout the United States and Canada, in convenience stores, supermarkets, retail stores and other small businesses. Its POS software streamlines inventory tracking and reporting, while providing real-time sales insights for busy store owners and managers. NRS is also expanding its presence in the gas station market with NRS Petro, a purpose-built platform offering POS-to-pump integration and Europay, Mastercard and Visa (EMV) compliance. According to the National Association of Convenience Stores (NACS), convenience stores sell an estimated 80 percent of the fuel purchased by consumers in the U.S., while almost 81 percent of convenience stores sell fuel — making this a key opportunity for NRS and its partners. “NRS Petro was driven by our merchants,” Katz continued. “We heard from many customers that they loved our POS system but wanted to control the pumps as well. Fast forward to today and NRS Petro is operating in almost every state. So, it’s been a big success and continues to open doors for partners in this growing market.” NRS Petro now integrates directly with leading fuel dispensers from manufacturers including Gilbarco and Wayne. And in July, NRS announced an integration with Bennett Pump to support qualifying new installations and select dispensers. Following the Bennett partnership, operators can now control their pumps and run their entire store from a single platform. In August, NRS also announced an integration that connects retailers to the Uber Eats delivery marketplace. With this integration, NRS retailers can list their inventory on Uber Eats in real time, using data taken directly from the NRS platform’s inventory management system. Orders flow automatically into NRS’ order management tool, enabling managers to receive, aggregate and fulfill on-demand orders through a unified workflow. “Many independent retailers are running highly fragmented and chaotic operations,” Katz said. “I was in a restaurant recently, and they had seven different iPads sitting on a table. We solve that by integrating Uber Eats, DoorDash and Grubhub directly into our POS registers. It’s cost-effective for store owners and makes it easy to track and fulfill incoming orders with less hardware – and fewer headaches.” For partners, introducing these services into existing customer relationships can start with a simple upsell. “It’s just a matter of starting conversations,” Katz added. “Start by talking to the merchants who already trust you for other services and simply ask who is doing their credit card processing, payroll services or cash advances. Try to identify friction points that are wasting time and money. Our whole business is built around helping independent retailers, and the services we offer practically sell themselves.” For guidance, NRS offers comprehensive training and dedicated mentors to help partners identify and close deals. NRS also maintains a Distributor Resource Center, which contains on-demand training videos and resources for partners. o To learn more, visit sellNRS.com. NRS is also exhibiting at CVxEXPO26. Stop by booth 2003 to meet the team and learn more about the company’s agent program. An Avenue to Retail Revenue National Retail Solutions (NRS) helps SMB retailers streamline operations while driving recurring revenue opportunities for partners CORE COMMUNICATIONS By Gerald Baldino Elie Y. Katz, founder and CEO, NRS 48 CHANNELVISION | FALL 2026
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