Every organization today refreshes hardware, creating a steady stream of retired equipment containing sensitive data and recoverable value while exposing companies to compliance risks. While channel partners typically focus on selling and deploying new equipment, they tend to overlook the devices that are being replaced. TechBros helps partners close this gap through secure data destruction and IT asset disposition (ITAD), extending their role across the entire technology lifecycle. “Hardware cycles are getting shorter, AI driven infrastructure upgrades are speeding up data center turnover, and compliance requirements keep getting tighter,” explained TechBros CEO Sarkes Mkrdichian. “That makes end-of-life a revenue stream partners can’t afford to ignore.” ChannelVision: Why should organizations treat ITAD as part of their cybersecurity strategy? What risks come from improper decommissioning? Sarkes Mkrdichian: Companies spend heavily protecting data on live systems, then hand retired laptops, servers and drives to an uncertified recycler with no chain of custody. A retired asset still holds the same sensitive data it did the day before it was unplugged. When equipment isn’t properly decommissioned, organizations face data breaches, regulatory penalties under HIPAA, GLBA, state privacy laws and others, reputational damage, and environmental liability if that equipment ends up in a landfill or exported illegally. The risk doesn’t end when the device leaves the building. It ends when destruction is verified and documented. ITAD is the final control in the security lifecycle, and it should be governed with the same rigor as access management or endpoint protection. CV: How does TechBros maintain data security, compliance and accountability throughout the ITAD process? SM: TechBros holds R2v3, NAID AAA, ITAR and an integrated ISO 9001, 14001, 45001 and 27001 management system. We’re also one of the world’s first ITAD companies certified to ISO 42001 for responsible AI management. Assets are tracked by serial number from pickup through final disposition, with secure chain of custody and data sanitization or physical destruction performed to recognized standards. Clients get realtime portal access to their assets, plus certificates of data destruction and recycling for their audit file. Equipment with remaining life is remarketed through a revenue-share model, so our clients often turn a compliance cost into a return. Everything that can’t be reused is recycled responsibly, with zero landfill. CV: In 2025, TechBros launched the Southwest’s first AI-driven ITAD and e-waste facility. What makes this facility unique? SM: We built the facility to solve the industry’s biggest bottlenecks: speed, accuracy and visibility. Our own software platform runs ERP, CRM, logistics and asset tracking in one system, powered by our in-house agentic AI, “Techbro.” It speeds up intake, identifies and grades assets, flags data-bearing devices and produces reporting in a fraction of the time manual processes take. For organizations across Arizona and the Southwest, that means a certified, local partner with enterprise-grade capacity. Faster processing reduces exposure time for data-bearing assets, improves recovery value on resale, and gives clients real-time insight into where every device is and what happened to it. CV: How does TechBros work with channel partners? What partnership types are offered? SM: Partners can work with us in several ways. As referral partners, they introduce clients and earn a share of the revenue. As white-label partners, they deliver ITAD under their own brand while we handle logistics, processing and reporting behind the scenes. As strategic or co-sell partners, they bundle ITAD into hardware refresh, managed services or data center projects. Our free service, revenue share model makes the conversation easy: partners can offer clients certified disposition with no upfront cost while generating recurring income on equipment they already manage. We give partners the tools to sell confidently and the transparency to trust the process. That includes co-branded sales materials, training on ITAD and data security compliance, joint client meetings, and portal access so partners and their clients can track assets and download certificates in real time. CV: What can partners expect from TechBros in 2027? SM: We’re focused on scale and on making it easier to partner with us. Partners can expect expanded nationwide logistics for multi-location enterprise programs and continued investment in our AI platform to deliver faster turnaround and richer reporting. We’ll also launch a more formal partner program with dedicated support, enablement resources and clearer revenue share tiers. We’ll keep raising the compliance bar, because data security and responsible AI governance are only becoming more important to our clients. Our goal is simple: be the most trusted, transparent and technology-forward ITAD partner in the country, and help our channel partners grow with us. o TechBros is a Silver Sponsor of CVxEXPO26. Visit Booth 04 to connect with the team, or email recycle@ techbrosaz.com to request a meeting. TechBros helps partners expand their services with secure data destruction and responsible IT asset disposition TechBros CEO Sarkes Mkrdichian CHANNELVISION | FALL 2026 CYBER PATROL Closing the Loop on Data Security 50
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