Underground fiber has long been the standard for last-mile connectivity, but it remains vulnerable to outages from construction cuts, manhole fires and flooding – leading to costly downtime for businesses. The problem is that partners and customers often confuse redundancy with diversity, believing that multiple underground connections protect them, when in reality they all share the same risks, creating a single point of failure. “Fixed Wireless Fiber delivers true path diversity with dual rooftop links and realtime automatic failover,” explained Benjamin Tansky, vice president of channel sales for Natural Wireless. “Unlike underground fiber, our service is immune to ground level incidents like manhole fires, floods and construction cuts. It provides up to 20/20 Gbps dual-path, ultra-low latency dedicated internet – guaranteed with a 99.99% SLA.” Natural Wireless overcomes the limitations of underground cabling with its Fixed Wireless Fiber (FWF) service, delivering dedicated internet with dual-path diversity and automatic failover for guaranteed uptime and ultra-low latency. “Our approach is different by design,” Tansky continued. “We deliver two physically diverse connections completely independent of underground fiber to every customer. Each connection is routed to a separate data center for true path diversity. If one connection is impacted, the other stays online without interruption. Plus, it’s fast to deploy – up and running in five business days or less.” FWF keeps critical cloud applications, VoIP, SD-WAN and AI workloads running seamlessly – with symmetrical, dedicated speeds. Every connection is backed by an ironclad SLA, real-time network monitoring, local support and built-in DDoS protection. How FWF Outperforms 5G and LEO Satellite Looking beyond underground fiber, FWF offers enhanced performance and reliability when compared to best effort fixed wireless access (5G FWA) and low-Earth orbit satellite (LEO). FWF vs. 5G FWA: Enterprise-grade links with guaranteed capacity and low latency as opposed to shared, best-effort mobile network access subject to cellsector congestion and traffic policies. FWF vs. LEO Satellite (e.g., Starlink): Symmetrical, ultra-low latency network performance with guaranteed reliability and speeds up to 20/20 Gbps of DIA – unlike shared, best effort LEO satellite service that suffers weather disruptions, visibility constraints and high latency. Additional Services Natural Wireless also delivers two additional turnkey services for commercial customers: Temporary Internet for Events and Structured Cabling Solutions. For events, Natural Wireless deploys multi-gigabit, dual-path connectivity in five days or less, engineered with automatic failover, on-site Wi-Fi, VLAN segmentation and 24/7 NOC monitoring for indoor or outdoor venues. The company’s Structured Cabling team designs, installs and maintains the structured network cable infrastructure providing a single-source solution for the entire cabling project. Growing Partner Program Natural Wireless provides a growing channel program designed to educate and reward partners. Benefits include: • Partner training and enablement: Webinars and one-on-one sessions to help partners understand their FWF solution and how to position it effectively. • Educational collateral: Informative resources that explain FWF technology, its benefits and how it compares to traditional fiber – perfect for educating both partners and end customers. • Seamless engagement: Integration with Connectbase and Masterstream for fast quoting, availability checks and order submissions. • SPIFFs and incentives: Quarterly promotions and reward programs designed to keep partners motivated and engaged. • Dedicated channel support: Direct access to Natural Wireless’ channel team for pre-sales support, solution design and quick-turn quotes. Natural Wireless also maintains strategic relationships with leading TSDs including Telarus, Sandler Partners, AppDirect, Intelisys, Bridgepointe and ACS Cloud Partners, among others. o For more information about how to engage with Natural Wireless, email quote@naturalwireless.com or call 866-247-7897. By Gerald Baldino Last Mile Level-Up Natural Wireless transforms last mile connectivity with Fixed Wireless Fiber, delivering 100% diverse, multi-gigabit dedicated internet access Benjamin Tansky, VP of Channel Sales Fixed Wireless Fiber Network Diagram MOBILE & WIRELESS 52 CHANNELVISION | FALL 2025
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