INTERNATIONAL AGENTS 60 D uring the Yeastar Launch Event 2021 in September, the PBX systems provider rolled out its new Workplace and 5G custom - er premises equipment (CPE). “Yeastar Workplace is an all-in-one workplace scheduling solution, built for modernizing office space,” said Prince Cai, vice president of Yeastar. “It helps allocate the right space for the right people at the right time and provides insights for smart space utilization.” Cai added that the Yeastar 5G CPE prepares users for the 5G era while it provides businesses with stronger and ultra-high-speed networking accessibil- ity and connectivity. Information from Yeastar’s Septem- ber event wasn’t the only innovation the company unveiled. In October, the compa- ny released Yeastar Central Manage- ment, which is a centralized platform for Yeastar hosted PBX service delivery and on-premises devices management. Cai said the Yeastar Central Manage- ment platform provides “holistic central control with unmatched simplicity. It offers service providers with a market- ready UCaaS portfolio — everything from cloud PBX hosting to service delivery — and allows channel partners to manage and monitor clients’ PBX and gateways easily and remotely in one secure panel.” Calling itself “the world’s leading provider of PBX systems designed for SMEs,” Yeastar is an innovator of unified communications solutions. The company, founded in 2006, modernizes mission-critical communication systems for customers and provides new levels of performance and competitiveness. Yeastar understands the communi- cation requirements of its customers, and the value of a robust, easy-to-own, easy-to-manage and adaptable UC PBX system cannot be underestimated. That is why Yeastar incorporates quality, features, pricing and futureproofing in its products. The company also believes an integrated system that is open and interoperable with various IP phones, SIP trunks and any SIP-compliant devic- es best suits the interests of its partners and customers. Yeastar consistently is innovating to keep pace with a changing environment and to enable customers’ success. Its award-winning UC PBX system provides more than a PBX and excels at creating a seamless communication experience and enabling a digital workplace. Users can take advantage of the “anywhere, anytime” communication effortlessly, and their co-workers and clients are connected better. Offering on-premises and cloud PBX system, along with native desktop, mobile and web unified communications applications, Yeastar delivers easy- to-own and easy-to-manage commu- nications solutions that connect the workforce and clients efficiently. Yeastar operates globally through a network of value-added distributors and resellers. Yeastar solutions are provided by these partners to more than 350,000 customers in more than 100 countries. The Yeastar Xcelerate Channel Program was designed for IT resellers, system integrators and VADs that are looking to grow their business in the digital workplace market. Yeastar partners, benefit from an award-winning product portfolio and a range of training, certifications, sales assets and rewards that can help acceler- ate their businesses. Among the benefits of the Xcelerate Channel Program are: • Access to the Yeastar Partner Portal for exclusive resources • One free remote connection to manage customer-premised PBX • NFR and cloud-based demo for evalu- ation and demonstration • Partner-ready sales and marketing materials • Expert free training on products and sales pitches • Highly competitive margin and a recurring revenue model • Direct free technical support from Yeastar • Dedicated channel Account Manager • Online deal registra- tion: quick approval and exclusive support Of course, these channel partners will play a vital role as Yeastar pursues its objec- tives for the year. “The digital workplace solution is where we see the most potential for our growth,” said Cai. “Yeastar always keeps a close eye on industry trends and customer needs. Emerging trends prompted by the pandem- ic, such as hybrid work, have accelerated digital transformation,” he continued. “The roll-out of these new products and solutions signals our ambition to facilitate boundless communications and frictionless workplace for the future of work.” Cai added, “The pandemic prompts demand for hybrid work and hybrid meetings. This new norm brings more challenges to SMEs in terms of connec- tivity, flexibility and collaboration.” Yeastar’s P-Series PBX system provides an all-in-one unified commu- nications solution to connect everyone, Cai explained. “Workers are able to call, meet and collaborate regardless of the place. The flexible schedules of hybrid workers require SMEs to manage meeting room booking more effectively. With the future of work in mind, Yeastar develops digital workplace solutions to foster collabora- tion, efficiency, flexibility and innovation for the modern workplace,” he said. “Workers can effectively manage meeting room scheduling and eliminate issues like cumbersome bookings, ghost meetings and double-booked rooms,” Cai concluded. PROFILE Yeastar Launches Innovations Geared for Digital Workplace Yeastar VP Prince Cai By Bruce Christian CHANNEL V ISION | Fall 2021