CV_Fall_21

INTERNATIONAL AGENTS A s a leading global telecom- munications and technology company, Telstra helps enter- prises re-think data connectivity and adapt to changing business demands – whether it’s connecting enterprises to their workforces in a hybrid environment, sharing content globally via low-latency networks or helping organizations accel- erate digital transformation. Telstra has been operating in North America for more than 25 years, provid - ing data connectivity, internet infra- structure and global networks including software-defined wide area network (SD-WAN), cloud and managed servic- es to more than 500 enterprise, technol - ogy and broadcast companies in 160 cities in the region. “Our products and services are supported by one of the largest owned and operated fiber-optic subsea cable networks connecting the world, particu- larly in Asia Pacific where on any given day up to a third of Asia’s internet traffic is carried on our network,” said Adam Day, vice president of enterprise, technology and broadcast sales for Telstra Americas. Telstra has licenses to operate in 20 countries and has access to more than 2,000 points-of-presence, enabling North American companies to connect to some of the world’s fastest growing economies. Day said Telstra continually is working to transform its capability to support the evolving needs of enter- prise companies. “Through solutions like our Adaptive Network portfolio, which we’re super-excited about launching into the channel, organiza- tions can more easily navigate the current complexities of remote working environments and set themselves up for whatever the future of work is going to look like in a post-pandemic world,” Day said. Adaptive networking – built on a foundation in SD-WAN, secure access service edge (SASE) and hybrid cloud services – will play a role in this trans- formation. Telstra’s adaptive networks platform offers organizations flexibility and speed to market through adaptive connectivity, consisting of underlay network services such as internet, IP VPN and cloud interconnect, and adaptive architecture, which includes managed SD-WAN, network-on- demand and security. Adaptive technol- ogy services, meanwhile, are offered through professional consulting and managed network services. “At our very heart, the core technol- ogy that truly sets us apart is the more than 250,000 miles of subsea cables that we own and operate, providing the underlying platform on which our products and services are delivered,” Day explained. “Our network is built on low-latency infrastructure that can carry massive amounts of traffic – about one-third of all Internet traffic across Asia each year – and forms the basis for our global IP network.” Day listed a few solutions Telstra is “really excited about for North American companies.” For starters, the Octagon solution for financial institutions is a purpose built, ultra-low latency network that connects eight of the world’s leading exchanges, representing more than a trillion dollars in contracts traded each day. The Global Media Network (GMN) is built for live sports and enter- tainment broadcasters, rights-holders and rights-owners to distribute content including internet delivery through Telstra’s acquisition of MediaCloud. Then there’s Telstra’s pedigree in build- ing large scale production networks for technology companies to access the world through its subsea and terrestrial networks, as well as its denial of service protec- tion (DoSP) offerings. “We often say, ‘Connectivity drives growth and unlocks possi- bilities,’ and while it’s our networks that drive those possibilities, it’s people that bring them to life for our customers and partners,” said Day. “Telstra brings the full breadth of our organization to our partners, including our local teams on the ground across the world, and particularly in Asia Pacific,” he continued. “Doing business in the region and navigating some of the complexities of the regulatory, political, cultural and infrastructure nuances can be a challenge; our teams are here to make it simple.” Telstra also has launched into Canada with a new presence in Toronto, to give Canadian enterprises a new choice for international connectivity. “We also have a growing team in place to support our partner ecosys- tem, and we’re continually investing in additional support to free up our channel team to be out there on the ground supporting the agent community more than they’ve ever been able to before,” Day said. He added, “If I could leave our partners with one thought, it would be to challenge us to keep adding value to you and your customers. We see our role as being an extension of our partners’ teams, helping to add value by giving the channel partner commu- nity an even more powerful story, and a deeper value proposition, to talk about.” o PROFILE Telstra Expands Partner Opportunities Telstra’s Adam Day By Bruce Christian 62 CHANNEL V ISION | Fall 2021