Corero Announces Partner-First Strategy Corero Network Security, the specialists in distributed denial of service (DDoS) protection solutions, unveiled its “partner-first” go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners. Previously, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero’s growth plans through them. “Our partnerships play an integral role in our success, and we are committed to investing in these relationships,” said Tanya Alfonso, chief revenue officer at Corero Network Security. “Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today.” Incorporating partner feedback, Corero’s revamped partner program includes: • Turnkey marketing campaigns for lead generation • Simplified two-tiered program with clear partner deal discounts • New partner portal with enhanced collaboration on leads and opportunities • Corero subject matter expert sales support “Strengthening our ties with our channel partners is not just a strategy, it’s a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting,” said Erik Britt-Webb, vice president of Strategic Alliances and Channel at Corero Network Security. Speaking on behalf of Netceed, one of Corero’s best channel partners, James DeCoe, senior vice president of Products, Procurement and Technology, said, “Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero.” ❐ 12 THE INCOMPAS SHOW I OCTOBER 8 - 10, 2023 www.bekabusinessmedia.com DAY 1 Arelion Launches PoP in San Luis Potosi, Opening a New Edge Market in Mexico Arelion last month announced a new Point-of-Presence (PoP) in San Luis Potosi, continuing the global Internet carrier’s ongoing expansion in Mexico to meet the connectivity needs of underserved edge markets. Arelion’s new PoP, located at Neutral Networks’ site, will provide wholesale and enterprise customers in the market’s thriving industrial sector with direct, local connectivity to Arelion’s low-latency, high-quality global network and ecosystem of cloud, content and security solutions, enabling further nearshoring investments in San Luis Potosi. San Luis Potosi is strategically located between Monterrey and Querétaro, two markets where Arelion already operates PoPs. By deploying a fully diverse, resilient connectivity hub in San Luis Potosi, Arelion prevents the latency and performance issues of backhauling traffic on long-distance legacy cables, providing reliable, high-availability connectivity services to wholesale and enterprise customers. San Luis Potosi’s industrial manufacturing sector is booming, with automotive, subassembly and electronics enterprises announcing nearshoring investments in the region, including BMW’s $868 million electric car plant and other investments by TECCO and Taxan. Experts estimate nearshoring will generate 700,000 jobs in Mexico by 2024 and add $50 billion to Mexico’s GDP over the next six years (MEXICONOW). With this new PoP, Arelion establishes itself as a reliable connectivity partner for global, multinational enterprises moving their operations to San Luis Potosi through nearshoring investments. Enterprises can now quickly connect their digital infrastructure in the booming industrial region through Arelion’s highquality global network and Tier-1 connectivity services. “Arelion’s new PoP in San Luis Potosi brings the resiliency and powerful connectivity services of a global Tier 1 Internet carrier into an underserved edge market,” said Edison De Leon, Arelion regional director Latam & Caribbean. “Amid nearshoring investments from automotive and industrial manufacturing enterprises, this PoP will provide high-quality, high-availability IP services to regional network operators while providing enterprises with high-capacity access to our full ecosystem of content, cloud and security services, driving further economic growth in San Luis Potosi’s thriving industrial parks.” Being in the center of the city of San Luis Potosí, it is easy for local fiber operators to access the range of services offered by Arelion so that wholesale and enterprise customers can rely on Arelion to connect their commercial and residential customers to business-critical services. The PoP is Arelion’s eighth PoP in Mexico and will be operational in late Q3 2023. Arelion’s other PoPs in Mexico include: • Two PoPs in Querétaro that serve Equinix’s MX1 and KIO Networks’ QRO sites • Two PoPs in Mexico City operating in KIO’s MEX2 and MEX5 data centers • One PoP in Mérida, located at AiTelecom’s data center • Two PoPs in Monterrey, serving Equinix’s MO1 site and Neutral Networks Pabellón M With the addition of this PoP in San Luis Potosi, Arelion provides customers in Mexico with enhanced access to Arelion’s number one ranked Internet backbone, AS1299, as well as Arelion’s portfolio of leading connectivity services, including high-speed IP Transit, Cloud Connect, Global 40G Ethernet Virtual Circuit (VC) and DDoS Mitigation services for service providers, content providers and enterprises. ❐ For more information about Arelion, go to www.arelion.com or meet with them during the show.
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