Although 87 percent of digital leaders expect an economic downturn within the coming year, global tech spending is set to grow at its third fastest rate in more than 15 years, as more than half (52 percent) of the digital leaders surveyed expect their technology budget to rise, and only 12 percent expect their budget to fall, finds the world’s largest and longest running survey of senior technology decision makers. But the annual Nash Squared “Digital Leadership Report,” done in collaboration with CIONET, found investment has slowed in emerging technologies such as artificial intelligence (AI) and big data, threatening opportunities to innovate through global economic instability. “The reasons for this are understandable,” said Nash Squared CEO Bev White, “but organizations should be careful not to cut back too deeply – they run the risk of falling too far off the pace to catch up again, leaving a long-lasting dent to their competitive positioning.” Economic headwinds are gathering, and indicators are turning negative, continued White, “but despite or even because of this, businesses know that investment in technology remains Global tech spending dips but remains historically high heading into 2023 REINING INVESTMENTS & ROBOTIC PROCESSES By Bruce Christian BUYERS SIDE 14 CHANNELV ISION | JANUARY - FEBRUARY 2023
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