EMERGENT Artificial intelligence (AI) has emerged as a transformative force in the ever-evolving technology landscape, promising unparalleled advancements and innovation across industries. Headlines are ablaze with the potential of AI to revolutionize business operations, yet many remain cautious of its reliability and credibility. In fact, three in five people hesitate to trust AI systems, showed a recent study by KPMG on the topic. As AI’s impact becomes increasingly evident and demand for its implementation skyrockets, AI governance and overall management framework seem to lag behind. Businesses face a crucial balancing act of keeping pace with rapid innovation, building trust with skeptical users and implementing AI responsibly. Striking a balance requires a strategic approach. Where to Start? Tips for AI Implementation Knowing how to approach AI for business operations can feel intimidating for decision-makers. Channel partners can help alleviate pressure by offering AI expertise to decision-makers and guiding them through the AI selection and implementation process. Experienced providers can help businesses navigate the complexities of AI adoption, ensuring a tailored approach that aligns with business objectives and drives sustainable impact. Before investing resources into AI implementation, companies should identify what processes and tasks best suit AI and note how it will impact their customers. A channel partner can guide the business in identifying these processes. One best practice is to align AI initiatives with real-world customer needs, focusing on practical applications that enhance user experiences. A Responsible Approach to AI By Rebecca Jones Overcoming skepticism and building customer trust 10 CHANNELVISION | JANUARY - FEBRUARY 2024
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