CORE COMMUNICATIONS Wireless connectivity management, once a major blind spot for companies that manage and consume data, or hope to resell mobility solutions, is now a rising opportunity in the channel. Companies are becoming increasingly dependent on embedded SIM devices, with Juniper Research predicting 3.4 billion global installations by 2025 — up from 1.2 billion in 2021. At the same time, it’s becoming essential for carriers and resellers to capture and charge for monthly wireless data usage. One company that’s making waves in this space is AMOP (Advanced Management Operations Platform). AMOP launched in 2020 out of the growing need for dedicated mobility management. AMOP’s groundbreaking, cloud-based SaaS service provides resellers and MSPs with a single pane of glass to oversee their entire SIM portfolio and customer data usage, along with powerful automation features to streamline backend workflows. The company provides activation, deactivation, data usage, inventory and visibility. Plus, AMOP provides revenue assurance tools that guarantee all data usage is captured and billed. As AMOP president and chief revenue officer Keith Singler explained, AMOP centralizes the entire wireless management experience for resellers, offering a simpler way to provision, control and profit from connectivity. The platform allows companies to approach wireless with greater confidence and precision. “There are many folks in the channel that are still not offering IoT and wireless connectivity and missing out on valuable revenue streams,” Singler pointed out. “This is something we are changing here at AMOP. Looking ahead, we see massive growth potential in the wireless space, making it a key growth vector.” When selling wireless connectivity, there’s a negative connotation associated with data usage risk versus other traditional telecom services. Carrier platforms lack visibility into end clients and the ability to set automation rules based on data usage and allotments. This limitation results in a poor user experience for clients and manual processes for resellers. Wireless data management becomes even more difficult when working with multiple carriers and device types, to ensure consistent and reliable coverage. AMOP provides a turnkey solution allowing customers and resellers to make automated changes to rate plans, send notifications, manage inventory, build custom rate plans for specific use cases or users, and allocate costs for all carriers in one single pane of glass. “At the end of the day, carrier platforms weren’t built with resellers in mind,” added Singler. “For example, if you want to throttle an AT&T connection, you need to manually apply a SOC code through their platform. Then at the end of their billing cycle, you need to go back in and create another order to remove that code or your customer will continue to be throttled. The process lacks the critical automation that partners need to quickly provision and oversee services.” Besides boosting visibility and lowering risk for resellers, AMOP’s multi-tenanted SIM management platform provides greater flexibility. Clients can buy directly from a carrier and set custom rate plans for specific client use cases or purchase directly from AMOP. “This is a game-changer because if you’re competing with Tier 1 carriers, they have the advantage of millions of data devices and usage that allows them to control rates,” Singler said. “With AMOP you have the power to offer the client a customized rate plan that fits their use case perfectly. This allows you to create breakage, increase your overall margins, and win more business.” Companies have the option to purchase SIM card connections and run them through AMOP. Companies with existing carrier connections or agreements can manage SIMs and data via APIs in the AMOP platform. AMOP also offers carrier rate plan consulting and audits of current connections. The company helps providers navigate the mobility space and purchase cost-effective services. AMOP uses a proprietary algorithm that organizes data across all SIM cards and provides lease cost purchasing and analysis. This year AMOP will continue its core mission of supporting resellers and helping them maximize business growth. AMOP will continue working with enterprise clients to optimize wireless connectivity and launch device management. Device management brings clients the ability to provision, activate and assign services based on the vendor of choice to create efficiencies that will reduce operational tasks. In addition, AMOP is operating under the guidance of a new leadership team. In September, AMOP appointed Singler as president and CRO. Lydia Walker was named chief operations officer with an impressive 17 years at the company. And in December, Brett Elder joined AMOP as vice president of sales. Elder brings more than 20 years of experience in the mobility industry to the table. o For more information about AMOP, please contact Keith Singler at ksingler@amop.services or call (470)- 571-0599. You can reach Brett Elder at belder@amop.services or by phone at (470)-705-2170. By Gerald Baldino AMOP president and chief revenue officer Keith Singler AMOP Brings Automated Mobility Management to the Channel 54 CHANNELVISION | JANUARY - FEBRUARY 2024
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