ICYMI The Global Technology Industry Association (GTIA), previously known as the CompTIA Community, announced its new name and exclusive focus serving IT channel organizations and professionals. The renaming is the result of the sale of the Computing Technology Industry Association’s CompTIA brand in combination with its training and certification business, which will now operate as a separate for-profit company under the CompTIA name. As a result, the existing membership-based trade association, now known as GTIA, continues to operate with the same mission of service to the IT industry. GTIA is described as a vendor-neutral, non-profit membership community connecting and representing more than 2,000 MSPs, solution providers, tech vendors, distributors and other companies globally that comprise the channel. The sale of the CompTIA brand and for-profit business activities resulted in the creation of a substantial endowment that will cover the operating costs of GTIA indefinitely. As a result, membership dues will continue to be subsidized to be kept affordable, said the group, and member benefits will remain consistent, including the event ChannelCon. Through the endowment, GTIA will also have more opportunities to expand charitable giving. GTIA will be led by the existing board of directors. CompTIA Reveals New Identity Keysight Technologies recently launched its AppFusion network visibility partner program. AppFusion integrates third-party security and monitoring solutions directly into its network packet brokers. The program includes technology from Forescout, Instrumentix and Nozomi Networks, allowing customers to streamline netops and secops while also cutting infrastructure costs, said the company. The all-in-one, multi-vendor solution was designed to help IT professionals reduce capital and operational expenses while improving security monitoring and performance. Keysight’s Vision Network Packet Brokers eliminates complexity by integrating partner software directly into a single hardware platform. Benefits include reduced hardware cost by consolidating multiple servers into one Vision appliance; streamlined deployment with pre-integrated, best-in-class security solutions; centralized management through a single interface for all monitoring tools; and scalability with on-demand activation of additional monitoring capabilities. “Our new partner integration program fuses network visibility and monitoring in a new way to streamline deployment of complete, cost-efficient monitoring solutions for real-time threat detection and troubleshooting of performance issues,” said Keysight VP and GM, network visibility solutions, Recep Ozdag. While Label Communications has named Warren Reyburn as its new COO. In this leadership role, Reyburn will – among other areas – focus on driving internal and operational improvements, extending cross-functional collaboration, supporting knowledge transfer and bolstering internal and external communication transparency. The company provides private label dial tone to its partners through a global hosted PBX and SIP trunk solution that allows next-gen service providers (NGSPs) to expand their product base. Reyburn’s industry tenure includes nearly 25 years of experience, spanning multiple firms, including Line Systems, Telesystem and Comstar Technologies. Cloud network security company Aviatrix launched a new channel partner program designed to empower channel partners to more easily tap into the cloud networking market. The program will provide channel partners with tools, resources and support to help capture a larger share of the cloud network security market in the face of rapidly proliferating AI, a rise in multi-cloud and increasing security demand, said the company. Aviatrix said its partner program features aggressive and competitive financial incentives to assist channel partners in maximizing profitability, as well as necessary training, certifications and resources to accelerate their time-to-revenue in today’s landscape. The program’s core components include dedicated senior channel managers, key marketing resources and support, sales enablement resources, a certified engineer (ACE) program, and tiers that unlock additional benefits for partners as they progress. With deep roots and expertise in cloud networking, the Aviatrix platform allows businesses to manage and secure their infrastructure across AWS, Azure, the Google Cloud Platform (GCP), Oracle Cloud Infrastructure and Alibaba. Keysight Launches AppFusion Partner Program White Label Taps Reyburn as COO Aviatrix Launches Channel Program 53 JANUARY - FEBRUARY 2025 | CHANNELVISION
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