When it comes to new opportunities or just getting a seat at the table of a potential deal, the reasons a company doesn’t utilize a technology advisor (TA) can be as instructive as the reasons they do. In some cases, there’s little or nothing a TA can do about those reasons. For instance, the top reason for not utilizing an MSP according to a new survey from JumpCloud was simply “I prefer to handle IT myself,” cited by 38 percent of respondents. Given how thin margins can be, much the same can be said about the number two response: “They are too expensive.” One in five respondents, on the other hand, said they don’t use an MSP because “They don’t support the devices, productivity suite or IT systems that we currently deploy.” Another 15 percent said their company had “outgrown the service offerings their MSP supports.” When organizations were asked which tools they would like their MSP to manage that they don’t manage today, IT administrators most often said cybersecurity (63%) followed by SaaS management (53%), Google Workspace (39%) and expanded device management (40%). Of course, when it comes to cybersecurity, MSPs and TAs must be able to display competency before any offerings make a difference. “How MSPs manage security is a rising concern for those using or considering an MSP, with 44 percent reporting they have concerns about how MSPs manage security, up from 39 percent six months ago,” said JumpCloud in its January 2025 report. Compliance is another area ripe for MSPs and TAs. Not only did 37 percent of IT administrators say they would like to see their MSP add compliance and reporting services, 34 percent report having failed a compliance audit or are now required to implement additional security controls to pass an audit. The good news is, customers increasingly view MSPs as advisors that help navigate a rapidly changing tech and business landscape, rather than a source for cost cutting, and the opportunity for MSPs that can successfully demonstrate their value as a partner is big. A full three-quarters of organizations plan to increase MSP investment during the next 12 months, up from 67 percent that said the same six months ago. All told, a full 93 percent of firms surveyed use or are considering using an MSP, and 43 percent of U.S. respondents utilize an MSP to completely manage their IT program. “Increased IT effectiveness” is the top reason IT admins employ an MSP, followed by “MSPs make my job easier.” Moving down in importance since the Q3 2024 survey, meanwhile, was “MSPs are cost effective.” Good news indeed. The Reasons for MSPs LETTER Martin Vilaboy Editor-in-Chief martin@bekabusinessmedia.com Gerald Baldino Contributing Editor gerald@bekabusinessmedia.com Brady Hicks News Editor brady@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com (480) 503-0770 Beka Business Media Berge Kaprelian President and CEO Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2025 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media is prohibited. ChannelVision and the ChannelVision logo are trademarks of Beka Business Media We use MSPs because … They increase my effectiveness at managing IT 54% They make my job easier 43% They are cost-effective 41% They offer strong customer support 41% They are up to date on latest technologies 40% They can provide a better user experience 38% They save us money 36% They can secure users’ access and identify better than we can 33% Source: JumpCloud We don’t use MSP because … I prefer to handle IT myself 38% They are too expensive 35% They don’t support the devices … or IT systems that we currently deploy 21% They offer more than what we need 17% We’ve had bad customer services experiences with MSPs in the past 17% We’ve outgrown the service offering they support 15% We are too small to be a client if we wanted one 13% Source: JumpCloud 6 CHANNELVISION | JANUARY - FEBRUARY 2025
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