a need for faster incident and event response workflows is a key driver for consideration. Once procured, however, nearly three in four (73 percent) decision makers want XDR providers to be involved and integrated as a service into their security operations in some way. “This shows that firms, especially smaller ones, need help from XDR providers,” said Forrester researchers. “It also signals that XDR solutions with an integrated service may replace other service offerings like managed security services providers (MSSPs).” Benefits Beyond the Expected Decision-makers anticipate the benefits of XDR to include better protection of critical assets and improved threat hunting, but expectations around XDR benefits vary depending on experience, said Forrester analysts. “This reveals a knowledge gap between the true value that XDR offers and how it differs from other tools.” Those planning to implement XDR expect more benefits related to threat hunting, protection and detection. Yet those who have already implemented XDR find they have better threat response than expected (e.g., improved fidelity and prioritization of security alerts, better ability to consolidate disparate tools, more efficient investigations), show Forrester’s finings. “Experienced users signal that XDR solutions go beyond the expected toward improving visibility and measurement, reducing alert fatigue, enhancing automated processes, and decreasing response time within their organizations,” said the research firm. Weighing Competitive Offerings Many end users hesitate to roll out XDR because they are unsure about how to best implement its capabilities. Market fragmentation and varied pricing models only muddy the degree of bottom-line investment they can expect to incur. Additionally, XDR’s perception has been blurred by its closeness to other types of security software, especially for the more uninitiated, “hands-off” end user. Channel partners should be very wary when selecting a vendor’s services set, examining performance versus cost. If nothing else, revisit the idea of automation. Your customer will likely be more enticed by the reduction in manual tasks. The best way to retain confidence in your company is to promote solutions that offer the best balance of bottom-line security, automation and cost efficiency. In doing so, you can be well positioned to gain end-user loyalty toward your own brand as well as that of your vendor partner. For most end users, XDR’s capabilities offer a protective layer for their operations that simultaneously promote multi-faceted security, automate critical tasks and streamline complex operations, all while satisfying their concerns and needs. After all, malicious bad actors are cleverer than ever. They also understand your customer’s concerns and are ready to mishandle their assets to their own benefit. o CYBER PATROL CompTIA, 2022 Despite Increased Spending in IT, Complexity Continues to Rise Source: Enterprise Strategy Group How ha yo r business benefitted from conversation intelligence? Source: Observe.AI Source: Carmel Group U.S. Fixed-Wireless and Hybrid ISP Su Source: Altman Solon survey for Masergy, Reasons for Adopting SD-WA SD-WAN Adoption Driver S C agree or strongly agree it has created more transparency in their contact center Strongly agree Agree Not sure Disagree Strongly Disagree agree or strongly agree it has enabled better agent coaching agree or strongly agree it has helped improve agent performance programs agree or strongly agree it has helped improve their ability to engage with customers agree or strongly agree it has helped them assign agents to the right tasks agree or strongly agree it has helped bring down overall operating costs agree or strongly agree it has helped improve their products or services agree or strongly agree it has helped them make strategic business decisions SD-WAN adoption today vs. Source: Altman Solon survey for Masergy Cybersecurity services Internet of things p and recovery services lication/SaaS services om/Videoconferencing Print services 50% 50% 49% 46% 31% 23% 96% 94% 89% 89% 91% 87% 90% 92% 50% 18% 9% 1% 22% Equally complex as two years ago More complex than two years ago More efficient to deploy & manage Lower cost Quicker to deploy new lo ations or alter existing Ability to consolidate network onto one environment Ability to accommodate bandwidth variation More compatible with cloud requirements Improves network performance En bles orchestration across multiple types of access -79% of enterprises today have SD-WAN to some exten Today 21% 54% 16% 10 In general, how complex is your organizations’s IT environment relative to two years ago? (Percent of repondents, N-500) Less compleax than two years ago Significantly less complex than two years ago Significantly more complex than two years ago ? 2.3 2012 13.50 12.00 10.50 9.00 7.50 6.00 4.50 3.00 1.50 00.0 2013 2014 2015 2016 2017 20 2.7 3.1 3.5 4.0 4.7 5. Millions of subscribers Users double every five years. No SD-WAN Some SD-WAN Mostly SD-WAN Full SD-W Source: Forrester Research; survey of security strategy decision makers Source: Altman Solon survey for “What do you anticipate the benefits are of implementing XDR solutions at your organization?” Network management ce? Source: Carmel Group U.S. Fixed-Wireless and Hybrid ISP Subscriber Growth, 2012-2025 Reasons for Adopting SD-WAN SD-WAN Adoption Driver Share of Respondents Current Adopters, N-245 enter Disagree stomers 41% 22% 21% 31% 20% 32% 37% 27% 28% 29% 30% 31% 31% 34% 34% 57% 59% 57% % % More efficient to deploy & manage Better protection of business-critical assets Implemented Planning to implement Improved fidelity and prioritization of security alerts to make it easier to triage and respond to events (leading to improved response time) Improved security operations (e.g. monitoring, visualization, query investigation, etc.) Better ability to consolidate disparate tools into a common threat detection and response architecture More automated incident response More efficient threat/forensic investigations (i.e., data enrichment, ttack itemlines, etc.) Better detection of unknown, advanced threats that may go undetected with curent tools Improved threat hunting 29% 2.3 2012 13.50 12.00 10.50 9.00 7.50 6.00 4.50 3.00 1.50 00.0 2013 2014 2015 2016 2017 2018 2019 2020 2021E 2022E 2023E 2024E 2025E 2.7 3.1 3.5 4.0 4.7 5.3 5.9 6.9 7.8 8.8 10 11.3 12.7 Millions of subscribers Users double every five years. 38% DIY Co-Managed Managed 45% 40% 15% Traditional WAN-Only (No SD-WAN) Today 20 CHANNELV ISION | JULY - AUGUST 2022
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