Although we all have attended one too many conference breakout sessions that didn’t quite deliver what was advertised, we are very excited about the educational content that is coming together for our upcoming ChannelVision Expo (CVx) taking place this November 2-3, in Scottsdale. Our promise is that attendees will leave with actionable knowledge and insights that help them find and close deals. Attendees of CVx’s panel discussions, for instance, can be confident they will see no slide decks with vendor histories, no feature set bullet points, no product pitches nor 10,000-foot perspectives filled with warnings of transition or die. Instead, the CVx panels of street-level sales experts were put together to breakdown recent uses cases and dive into real-world examples of the deals being done, right now, within a key set of emerging services. From identifying the buyer to mapping functionality with business outcomes, discussions will cover sales forensics such as who the buyer is, why they buy, the questions posed and pain points addressed, customer outcomes and the hot buttons that helped close a deal. CVx panel sessions are designed to facilitate free and open spaces that foster interactive and spontaneous discussions on the specific topics. Attendees will be encouraged to interact with our panelists, swap war stories, share barriers faced and efforts that have broken through. We then hope those conversations carryover to the many networking and social events also taking place at CVx. These panels will be moderated by myself as well as by Peter Radizeski, president of telecom strategy and marketing consulting agency, RAD-INFO INC. Along with the panel discussions, security training experts GoldSky Security will present a mini-bootcamp identifying the sweet spots for partners and MSPs looking to offer or dive deeper into SMB cybersecurity services. John Cox, COO and managing partner at GoldSky Security, will address questions concerning how to offer additional IT security, privacy and compliance readiness solutions; the types of products to offer; and how to avoid potential conflicts of interest. Attendees will walk away with an understanding of how they can assist SMBs in minimizing the risks of malware attacks and data theft, including case studies and time for Q&A. We’re also very excited to host our keynote speaker, Bruce Wirt of Telesystem. Bruce will be sharing his “Four Ps” to coaching and developing business and sales leaders: first know their Purpose, apply fuel to their Passion, and then operate with Perseverance and Positivity. He will explain how the four Ps serve as foundational skills to building long and successful careers and provide motivations that are in direct control of the individual. Of course, further information about the educational sessions and speakers coming to CVx can be found at cvxexpo.com. Join us early both mornings of the event for a complimentary breakfast and the chance to commiserate with peers over coffee. We look forward to seeing everyone this winter in the desert. The Anatomy of the Sale LETTER Martin Vilaboy Editor-in-Chief martin@bekabusinessmedia.com Bruce Christian Senior Editor bruce@bekabusinessmedia.com Brady Hicks Contributing Editor brady@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Rob Schubel Digital Manager rob@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com (480) 503-0770 Anthony Graffeo Publisher anthony@bekabusinessmedia.com (203) 304-8547 Beka Business Media Berge Kaprelian President and CEO Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2022 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media is prohibited. ChannelVision and the ChannelVision logo are trademarks of Beka Business Media 6 CHANNELV ISION | JULY - AUGUST 2022
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