ICYMI Managed technology solutions provider Telesystem announced a refresh of its brand identity that includes the rollout of an alternative logo, new web and email domains, and bundled service packages designed to simplify the value proposition and buying process for prospective customers. The moves serve to emphasize the organization’s value proposition and associated tagline – IT’s About Trust – that was unveiled in August of 2022. Telesystem’s “IT’s About Trust” tagline highlights the importance of trust in IT solutions between a business and its technology supplier. Since the campaign’s rollout last year, Telesystem has been emphasizing the importance of selecting a technology provider based on the potential to build trusted relationships with key team members. As part of the update, the Telesystem website will receive a new URL. The previous domain, Telesystem.us, will be replaced by TrustTelesystem. com. Industry-specific pages will also have unique and easily remembered URLs based on the centerpiece of trust (HealthcareTrustsTelesystem.com, FinanceTrustsTelesystem.com, etc.). Telesystem also has unveiled a new logo variation designed to impactfully represent its value proposition in the marketplace. This logo will be utilized in sales and marketing collateral, various means of advertising, and will be prominently featured in new bundled service offerings that highlight the organization’s cybersecurity solution set. “Trust is something that we want our employees to live and breathe every single day in such a way that our customers feel our commitment to them in every conversation across any department in the organization,” said Telesystem chief revenue officer Bruce Wirt. “Trust is not just a brand identity, it’s how we hold ourselves accountable to ourselves, each other, and our customer base. “There are many organizations in the telecommunications and technology industry that bring innovative products and services to the marketplace; we are focused on taking those best-in-class services and layering on unparalleled service and support that allows our customers to focus on their business, not worrying about the technology that allows it to operate,” he continued. The bundled solutions take the organization’s three most popular cybersecurity offerings and combine them together at a discounted rate. Beyond cybersecurity, organizations also can easily bundle communications, managed security, SD-WAN and other advanced networking services at a deep discount from standard retail pricing. This change is designed to simplify the buying process, especially for businesses that are freshly evaluating their cybersecurity strategy. Telesystem Unveils Brand ‘Refresh’ to Emphasize Value Proposition 66 CHANNELVISION | JULY - AUGUST 2023 FREE SUBSCRIPTIONS - Subscriptions to ChannelVision magazine are free to executives working for telecommunications service providers. Simply go to channelvisionmagazine.com and click on the subscribe link. Fill out the form completely and you will start receiving the magazine within six weeks. ADDRESS CHANGES, RENEWALS and CANCELLATIONS - Go to channelvisionmag.com and click on the subscribe link. 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