As executives at network monitoring company Auvik succinctly state in the company’s 2024 edition of its annual IT trends report, current movements “collectively paint a rapidly evolving networking landscape” for network and IT administrators. Faced with shifts in attention and resources to the edge and cloud, sprawling tool sets and workforces, increasingly complex technologies and an accelerated pace of innovations – all compounded by pervasive staff shortages – both technology buyers and providers face “a meaningful shift from historic spending priorities and provider preferences,” concurred McKinsey analysts in the firm’s technology and telecom buyers survey. It all comes “with the potential to reshape the markets over the coming year,” continued McKinsey. The good news is, greater technical complexity generally benefits technology advisors and indirect channel contestants, as it presumably places greater reliance on their advice and technical acumen. This is not at all lost on channel partners, who cited “growing complexity of tech creating demand” as the number one factor contributing to a healthy IT channel in CompTIA’s 2024 state of the channel study. At 60 percent of CHANNEL MANAGEMENT By Martin Vilaboy 36 CHANNELVISION | JULY - AUGUST 2024 Clarity in Channel partners’ role in a new networking environment
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