respondents, it just nudged out the adoption of generative AI (59 percent) as the top potential growth driver. There are some questions, however, as to how trusted providers’ role might evolve within the buyers rapidly changing realities and where new values might be provided beyond cost savings. Answers can be gleaned by examining the priorities, challenges and wish lists of network and IT executives and administrators. “Adapting to evolving market demands will be our biggest challenge and area of opportunity for the future of the IT channel,” said Hannah O’Donnell, vice president of sales at GreatAmerica Financial Services and chair of the CompTIA Community, North America, in the groups state of IT report. Likely a surprise to no one, issues around cybersecurity almost universally appear at or near the top of any list detailing the priorities and concerns facing IT decision makers. In Auvik’s beginning-of-the-year survey of more than 2,100 IT professionals, for example, both cloud security and network security were the top two priorities for respondents 2024 roadmaps. Endpoint security patching, along with cloud management, were not far behind. Likewise, a Jumpcloud poll asking small and mid-sized enterprise IT departments to name the biggest challenges to IT teams in Q1 2024 also placed security at the top of the list, ahead of other concerns such as new service rollouts, costs and device and worker sprawl – by large margins. Incidentally, “better security,” along with “improving IT effectiveness,” were listed as the top benefits of outsourcing to an MSP by respondents to the ears) Source: Enterprise Strategy Group; Viavi Solutions on Data incidents User account and access incidents Server performance related incidents Installation and configuration problem Hardware incidents Accurate domain isolation 37% 35% 33% 31% 31% 28% What have been the biggest challenges to your IT team in Q1 2024? Source: Jumpcloud Managing multiple points solutions Ongoing management of remote workers Device management Cost of solutions required to make remote work happen Increased work burden Security Compliance New services/application rollouts 10% 20% 30% 40% 50% 60% 37% 34% 39% 41% 36% 60% 31% 42% The Evolution of AI in Copywriting Source: Andreesson Horowitz Co-Pilot Goal Create copy for use Publish and optimize performance of copy Hit sales goals by optim copy across all chann and formats Action Marketing Agent Autonomous Marketing Team Copy Copy Images UI Website Ads Email/Lead Gen 37 JULY - AUGUST 2024 | CHANNELVISION Complexity
RkJQdWJsaXNoZXIy NTg4Njc=