Driven by technological advancements and an ever-increasing demand for global connectivity, the satellite Internet of Things (IoT) market is “transforming remarkably,” according to ABI Research. As the world becomes more interconnected, the limitations of terrestrial networks become apparent, particularly in remote and underserved regions. This is where satellite IoT is bridging the gap with its ability to provide widespread, reliable connectivity across the globe, said ABI Research, which forecasts the market to surge past the $4 billion mark by 2030. “The rapid growth of the satellite IoT market is fueled by several factors, including the decreasing cost of satellite launches, advancements in satellite technology, such as low-earth orbit (LEO) constellations, CubeSats, and Nanosatellites, and increasing demand for untethered connectivity and remote asset management,” explained Victor Xu, satellite communications research analyst at ABI Research. Technological advancements in IoT devices have made new use cases for satellite IoT emerge at an unprecedented rate, from precision agriculture to ocean monitoring and from connected mines to disaster prediction and response, Xu continued. North America, particularly the United States, will be the dominant region for satellite IoT. According to Xu, “North America’s leadership in the satellite IoT market is attributable to its early adoption of space technologies, alongside the launch of major commercial space operators like SpaceX, Amazon Kuiper, and Globalstar driving down costs for satellite services. Furthermore, the region’s strong presence in key outdoor IoT industries such as agriculture and oil and gas, combined with a favorable regulatory environment, solidify its position.” The Asia-Pacific region is projected to be the fastest-growing market due to key factors such as rapid urbanization and industrialization, increasing investments in space technology in China, a booming agricultural sector and rapid economic growth. The standardized satellite communication technologies, multi-technology/orbit connectivity solutions, and satellite IoT integration with terrestrial 5G networks (NTN) are the key trends with significant opportunities for innovation and growth in the market, Xu concludes, “With the ongoing expansion of the satellite IoT market, the potential of this technology for innovative use cases is limitless, and the diverse applications of satellite IoT will drive the overall market.” 5G FWA services have been on a dramatic growth trajectory in the U.S., absorbing esentially all broadband subscriber growth in the market since mid-2022 and amassing more than 600,000 to 700,000 net adds per quarter, according to analysis by market research firm Opensignal. This is despite the U.S. being a mature broadband market with nearly 97 percent broadband adoption and modest household growth. The two primary FWA players in the U.S. are Verizon and T-Mobile. Verizon introduced 5G Home Internet in 2018 on mmWave, expanded to the rest of its 5G network in 2022 and now has more than 3 million customers. T-Mobile launched 5G Home Internet available to 30 million households in 2021 and has since amassed more than five million subscribers as of Q1 2024. What’s more, the rapid development of 5G FWA networks in the U.S. has intensified the level of competition in the fixed broadband market. Based on Opensignal’s observation of FWA Wi-Fi networks, the percentage of housing units that are passed by two or more high-speed broadband providers (either cable, fiber, or FWA) has increased from 50 percent in Q1 2022 to 78 percent in Q4 2023, translating into an increase of nearly 40 million homes. And while FWA has been positioned historically as a way to close the digital divide in underserved rural areas, the U.S. is proving the business case for urban deployment is just as strong. According to Opensignal, FWA is nearly as popular in urban areas as in rural ones, as FWA providers have so far claimed around 6 percent of the market in urban areas and 7 percent in rural ones. 5G FWA Reshaping U.S. Fixed Broadband Market Satellite IoT Market Enjoying ‘Rapid Growth’ MOBILE & WIRELESS to 1 Years) gh oration 45% Source: Jumpcloud Security Compliance New services/application rollouts 60% 31% 42% The Evolution of AI in Copywriting Source: Andreesson Horowitz Co-Pilot Goal Create copy for use Publish and optimize performance of copy Hit sales goals by optimizing copy across all channels and formats Action Marketing Agent Autonomous Marketing Team Copy Copy Images UI Website Ads Email/Lead Gen U.S. residential net adds by ISP type, Q1 2017 - Q1 2024 (thousands) Source: Opensignal 1,500 1,000 500 0 500 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23 1Q24 FWA First large-scale 5G FWA deployments Coblecos Telcos 50 CHANNELVISION | JULY - AUGUST 2024
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