At the recent Telarus partner summit in Nashville, two themes were repeatedly mentioned during various keynotes, panel discussions and press briefings. Whether discussing data from a partner or end-user poll or first-hand anecdotal evidence reflecting the state of communications and network service sales, the primary message, more often than not, hinged on either “cybersecurity” or “complexity.” In both cases, these two concepts were brought up in relation to the large prospects currently facing technology advisors and channel providers. Although artificial intelligence (AI) still firmly sits at the top of the hype meter, cybersecurity remains top of mind with IT decision-makers, and it’s the topic in which most small-to-mid-sized enterprise buyers – particularly those lean on IT resources – are looking to discuss. In short, cybersecurity is arguably the number one opportunity for technology advisors to add revenue growth in the near term. Similarly, technical complexity, it’s generally believed, tends to benefit trusted advisors, presumably placing greater reliance on their advice and expertise. It’s why channel partners surveyed recently by CompTIA cited “growing complexity of tech creating demand” as the number one factor contributing to a healthy IT channel in 2024. And when considering the accelerating rate of innovation in business technology, the sprawling tool sets and attack surfaces, staff shortages and shifts in networking environments (see cover story, page 36), IT decision-makers currently face more than their fair share of complexity. The educational sessions at the upcoming CVxEXPO24 in Scottsdale, Ariz., this November, were designed specifically to help channel partners manage and capitalize on the opportunities around cybersecurity as well as the technology complexity challenging today’s IT buyers and sellers. Expert-led training sessions and panel discussions on cybersecurity, for instance, can be found across all three concurrently running topic tracks, which include a Sales & Marketing Training Track; Technology Opportunities Track; and a Compliance & Regulatory Track. Beyond cybersecurity, our education will take attendees on deep dives into the most pressing topics and relevant technologies currently channel partners and their customers. At CVxEXPO24, we won’t waste your time with veiled sales pitches or slide decks listing company differentiators. Rather, our highly curated schedule of session topics and panels, led by a hand-picked cast of moderators, will be loaded with practical sales advice, honest discussions on the opportunities impacting the channel, expert training, and actionable tactics that can be used immediately to accelerate sales and operational strategies. Check out cvxexpo.com for details and get ready to be inspired and equipped with the knowledge to take your business to new levels. We look forward to seeing you this November in Scottsdale. Come and find your clarity. Find Clarity at CVxEXPO LETTER Martin Vilaboy Editor-in-Chief martin@bekabusinessmedia.com Brady Hicks Contributing Editor brady@bekabusinessmedia.com Gerald Baldino Contributing Editor gerald@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com (480) 503-0770 Beka Business Media Berge Kaprelian President and CEO Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2024 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media is prohibited. ChannelVision and the ChannelVision logo are trademarks of Beka Business Media 6 CHANNELVISION | JULY - AUGUST 2024
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