ICYMI National technology solutions distributor (TSD) AVANT announced the acquisition of CX Effect, LLC, a specialty TSD fo cused exclusively on the growing business, sales and service opportunities around customer experience (CX) and artificial intelligence (AI) solutions. The acquisition brings to AVANT’s technology advisors more than 40 new CX and AI vendor relationships and a wealth of sales enablement capabilities, said the company. Many of the new CX Effect vendors are now uniquely available only to AVANT advisor, including Capacity.com, Omni Interactions, Quik and boost.ai, a Gartner Magic Quadrant leader. As part of the acquisition, AVANT welcomes Andrew Pryfogle, founder and CEO of CX Effect, and his business partner CX Effect’s chief revenue officer Bob Maute to its team. Pryfogle will now focus on market development, uncovering ways to enhance tech advisor training and sales enablement and Maute will focus on vendor business development. “AVANT’s acquisition of CX Effect enables our trusted advisors to be an unstoppable force in CX and AI, the next biggest growth opportunity in the channel,” said Ian Kieninger, CEO and co-founder, AVANT. “Over the past three years AVANT has averaged a 55 percent annual growth rate in CCaaS sales. We see this momentum accelerating and expanding into broader opportunities that are part of the full customer experience journey, enhanced with the disruptive explosion of AI.” AVANT said it plans to integrate the specialized TSD’s popular and proven CX and AI training and sales enablement capabilities into AVANT’s programs and PATHFINDER platform. “CX Effect was honing their understanding of CX and AI years before it was a central topic of concern for our buyers. It’s resulted in a unique pool of vendors that allow us to engage and sell directly to line of business leaders outside of IT,” said Joe Rice, CEO and founder of CXponent. Drew Lydecker, President and Co-Founder of AVANT added, “We’re just scratching the surface of what’s possible, leading to some of the biggest deals in the channel today. Through the acquisition of CX Effect, we are bringing the expertise of industry champions to our team and our TAs, along with an unbelievable portfolio of exclusive vendors.” AVANT Acquires Specialty Technology Services Distributor CX Effect 65 JULY - AUGUST 2024 | CHANNELVISION
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