well? What isn’t?” Maybe even, “What would you like ideally?”. What does Citibank do that your bakery would like to do? Because that is the power of cloud: take enterprise level software and make it available to any business without too much hassle. Not that long ago IVR was an expensive piece of hardware that required big CAPEX for the purchase and professional setup. Then there was software assurance, maintenance and the telephony component to pay for. Today, the costs are affordable for every business. Today, that enterprise software can transform a small business. Partners need to get out there and make an impact for these businesses by showcasing what the tech can do – not what the tech is, but what it can do. Remember that every business is looking to transform into a digital business that can compete effectively against the big companies. Also, the Great Resignation is affecting every size business, which are looking for a leg up in the self-service department. We are still in the early stages of cloud communications with less than 30 percent of businesses moving to UCaaS. Partners still have to educate and demonstrate to prospects and customers what is possible. o Peter Radizeski is president of RAD-INFO INC., a telecom strategy and marketing consulting agency. He is a sales trainer, writer, consultant and speaker. He is available to speak at your events on channel, marketing, strategy or sales. Technology Enthusiasts Visionaries Pragmatists Conservatives Skeptics The Early Market The Chasm PER YEAR PER MONTH Average Ren wals SaaS Renewals Happen Frequently Source: Zylo The Chasm Source: Per Geoffrey A. Moore’s “Crossing the Chasm” The Mainstream Market 36.3 77 153.5 204.4 134.8 341.3 234 3 6.4 12.8 17 11.2 28.4 19.5 Balancing Employee Choice and Compliance As the percentage of employees expensing SaaS grows, so does the average utilization rate. 66.5 68.3 66.2 63.5 49.4 44.9 59.8 Percentage of Employee Expensing SaaS Average Utilization Rate 0-100 501-2,500 5,001-10,000 Total Average 101-500 2,501-5,000 10,000+ 0-100 101-500 5,001-10,000 10,000+ Total Average 501-2,500 2,501-5,000 33 MARCH - APRIL 2022 | CHANNELV ISION Connect with Blackfoot Carrier Services! Click to schedule a meeting today! ILLINOIS WYOMING NEBRASKA ARIZONA CALIFORNIA TEXAS FLORIDA GEORGIA NEW YORK VIRGINIA OREGON IDAHO MONTANA WASHINGTON NORTH DAKOTA SOUTH DAKOTA UTAH COLORADO KANSAS MINNESOTA IOWA Todd Twete Director, Sales and Marketing GoBlackfoot.com/Todd
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