CV_MarApr_22

It’d be foolish to suggest that “digital transformation” is just buzzy term to put on a sales slick. It’s also quite clear that the rate of this transformation greatly accelerated during the past few years, in turn expanding demand and opportunities for the technologies that are driving “transformations.” But you can’t sell “digital transformation.” Maybe that’s okay because most companies and employees aren’t looking to be transformed. Most even would be a little intimidated by a wave of innovation transforming their job. Businesses are, however, looking at the more modest and mundane ways that “digital” and cloud-based tools can create new advantages and solve existing and emerging problems, and often their transformations come in bits and chunks. One added capability to a reservation system or a new way to dissect a customer behavior can provide significant return to just one department or operational process. Among many smaller businesses, it’s quite possible decision makers are woefully underinformed as to the resources that are now available to them. Much of the disruption caused by digital and cloud stems from their ability to deliver tools once available only to enterprises to just about any-sized operation. The purchasing of digital services, meanwhile, is increasingly happening outside the purview of IT departments and CIOs, with line of business workers regularly buying their own cloud-based applications. Many of these buyers still don’t know what they don’t know. They have heard the platitudes about digital transformation; they need help sorting through the various platforms and programs that are new or just-now available, as well as help finding, combining and leveraging those specific features and applications within their growing tech stacks that are producing on the promises of digital, cloud and transformation. This is largely why the educational content at the upcoming CVx (ChannelVision Expo) in Scottsdale, Ariz., this November 2-4, will feature a focus on real-world sales and success stories and take a street-level view of the cases where customers currently are using the tools of transformations to their advantages. The conversations at CVx will dive past the product pitches and into the details of the deals being made by your channel partner peers – from prospecting and opening conversations to beating down barriers to closing and implementation. We hope to create intimate and interactive environments where attendees can swap war stories; get to the source of their pain points; discuss their challenges, frustrations and successes; and use the collective power of the room to source solutions and actionable advice. More details on the specific topics, panels and our esteemed panelists will be coming soon. In the meantime, you can find more information about CVx on page 44, or click over to the channelvision.com web site. If you are interested in being a part on one of our panel discussions, please contact me at martin@bekabusinessmedia.com. Until then, we look forward to seeing you in Scottsdale this November. Martin Vilaboy The Deals Behind ‘Digital Transformation’ LETTER Martin Vilaboy Editor-in-Chief martin@bekabusinessmedia.com Bruce Christian Senior Editor bruce@bekabusinessmedia.com Brady Hicks Contributing Editor brady@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Rob Schubel Digital Manager rob@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com (480) 503-0770 Anthony Graffeo Publisher anthony@bekabusinessmedia.com (203) 304-8547 Nazal Parvin Associate Publisher nazal@bekabusinessmedia.com (415) 516-7053 Beka Business Media Berge Kaprelian President and CEO Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2022 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media is prohibited. ChannelVision and the ChannelVision logo are trademarks of Beka Business Media 6 CHANNELV ISION | MARCH - APRIL 2022

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