In Yeastar’s own words, its focus is on “Digital Value, Delivered.” Since 2016, this Chinese company has emerged as a pre-eminent provider of IP PBX, unified communications and digital workplace technology. Yeastar offers coverage for wherever the end-user works, whether in a physical office, at home or somewhere in between. In the face of this “new normal” digital transformation, Yeastar ’s portfolio converges voice, video, collaboration and other applications, making them available either on premises or over the cloud. This includes software for connecting anywhere at any time and all-in-one workplace scheduling options that promote collaboration for the hybrid and in-office workers. “Digital transformation is evolving at an exceptional pace,” said Yeastar vice president, Prince Cai, “with technology such as unified communications, videoconferencing, scheduling and smart office helping employees stay connected, engaged and productive. “The challenge,” he continued, “is that transformation can be complicated, time-consuming and expensive.” For this reason, Yeastar has embraced a new tagline campaign that works as an extension of its mission toward: • eliminating any potential barriers to the collaborative workplace; • streamlining the transformation and migration journey; and • providing a digital transformation backbone for those in need. “Yeastar helps businesses realize digital value,” said Cai. “It makes communications and workplace solutions easily accessible, from ownership and adoption to daily use and management. We’re committed to delivering the right technology to value-oriented businesses, enabling them to win in the modern competitive business world.” The secret, the executive believes, is to remain accessible, open, integrated and future-proof. “We believe that the right technology for any company must share these characteristics,” continued Cai. “The increasingly agile workplace and the way that people work determines that businesses need solutions such as these for maximized efficiency and productivity.” Of course, there are benefits beyond the end user. Yeastar also works to assist its partners, better support their initiatives toward learning, deployment and maintenance while also reducing expended time and effort. By focusing specifically on technology to align people and the space, Yeastar equips its channel partners with the capabilities that are needed to introduce digital workplace technology that complements and even extends their own respective portfolios. Yeastar Workplace, for example, supports hybrid work scenarios by offering an integrated, flexible scheduling option that consists of cloud-based platforms, interactive hardware facilities and IoT-based smart devices. “Yeastar can create a fluid flow,” Cai continued, “among people resources and information in order to help improve work efficiency, elevate the employee experience and accelerate decision making.” As the company moves forward into 2022 and beyond, it is planning new feature announcements for the Yeastar P-Series PBX System, for expanding the unified communications and collaboration ecosystem and enhancing the mobile experience. The year 2022 will also witness more possibilities for Yeastar Workplace for more use case scenarios, including additional thirdparty integration and visitor management, among others. Yeastar also will launch this October its first-ever virtual event for its global partner base. While some details are still pending, the company noted that the program will include access to live sessions, for taking a “deep dive” into the newest Yeastar innovations, shared insights and other educational opportunities surrounding the digital workplace evolution. The event also will offer an exclusive, first-look preview at Yeastar’s 2023 product roadmap and future plans, plus specialized programs covering peer learning, networking and other assets for value-added resellers, telecommunications resellers, managed service providers and technology partners alike. o For more information on Yeastar, its product portfolio and partner opportunities, visit PROFILE Yeastar Delivers Digital Value to Support the Workplace Transformation CORE COMMUNICATIONS By Brady Hicks Yeastar VP Prince Cai 80 CHANNELV ISION | MARCH - APRIL 2022