With its cutting-edge portfolio of network, communications, collaboration and managed security offerings, Telesystem looks to stand out from the crowded pack. The company embraces superior customer experience, offering custom-generated solutions to match the unique demands that large organizations have for performance, price and security. Telesystem works with its channel community to identify individual, best-fit options for supporting critical connections and providing crucial analysis. Whether voice, network, emerging technology or another area, Telesystem believes it has the right technology to help any company succeed. How is Telesystem uniquely positioned to excel with the partner and end user? To find out, we sat down with the company’s executive vice president and chief revenue officer, Bruce Wirt. ChannelVision: What is one thing channel partners should know about your company? Bruce Wirt: The one thing every partner should be asking about is Telesystem’s award winning WiFi Engagement and Analytics solution. Currently among the hottest products in the telecommunications industry, Engagement and Analytics is the best way to transform business-managed WiFi into a revenue-generating and analytics-gathering machine that offers a whole new world of visibility into a customer base. Customer experience is king, and this product allows businesses to get to know their visitors, quickly analyzing data and engaging with customers like never before through targeted, realtime campaigns. Our solution offers insight into customer habits – from how they move inside a retail shop to how they go to their hospital appointment. In an increasingly commoditized industry, this is a relevant, valued and compelling product that Telesystem and our partners have used to open new doors and have value-based conversations about how we can impact our customers’ bottom line. CV: What do you consider your primary differentiation point from your nearest competitors? BW: We make technology simple for our customers. Telesystem’s managed experience is a primary point of differentiation that encompasses everything from discovery and implementation to U.S.-based 24x7 support and the ability to aggregate and design tailored solutions for our customers. Through our consultative approach, we listen closely through detailed discovery conversations with our customers and partners to uncover issues and develop solutions to meet their desired outcomes. Owning and operating our own network and data centers gives us the ability to offer fully managed technology solutions and tailor them to address the business-specific needs of each customer. It’s our goal to ensure our customers are getting the most out of their IT infrastructure, while allowing room for growth and freeing their resources to focus on their business success as we manage the rest. Telesystem is also part of a 100+-year-old media conglomerate (Block Communications, Inc.) with billions of dollars in organizational assets. This backing allows our team to focus on our core value proposition without the constant worry of outside funding or varying stock price. CV: What is one challenge or issue faced by your customers that your company addresses, and how do you do it? BW: Businesses are barraged by a wave of complex technology solutions every day, and increasingly challenged with being able to secure and maintain the proper staffing necessary to support these solutions. Challenges can also be vastly different in each vertical and horizontal market segment. Our product portfolio and our approach to customized solutions allow us to tailor experiences for the needs of each customer, making it simple for businesses in our target market – $10 million to $250 million in annual revenue – to implement and manage best-in-class technology solutions. We pride ourselves on advocating for our customers and their specific needs and ensuring the services they utilize through Telesystem solve the biggest challenges they face. Our customers have access to a dedicated account manager and our 24/7 U.S.- based support team to maximize their success. We aim to understand their business, map out their technology needs and work to develop a roadmap to ensure their success. o For more on Telesystem, visit, email or call (888) 808-6111. Bruce Wirt, Telesystem’s EVP & CRO Q&A Telesystem Takes a Unique Approach to Operations and the Channel 82 CHANNELV ISION | MARCH - APRIL 2022