CV_MarApr_24_2

QuestBlue has quickly emerged as a leader in wholesale voice, with a powerful lineup of cloud-ready voice, SMS, SIP trunking, fax and emergency services. The company, which is known for its customer-centric strategy and commitment to innovation, recently announced a series of key enhancements for its product portfolio. For the inside scoop, we reached out to QuestBlue president and CEO Kevine Masse. ChannelVision: What has QuestBlue been up to recently regarding new features? What is the motivation behind that? Kevin Masse: Throughout 2022 and the beginning of 2023, QuestBlue was gathering information from partners, resellers and enterprise divisions to find out what was missing. The landscape has changed a lot during the years, and it was time to enhance our offering. For example, we implemented a new cloud PBX with a modern user interface, a new mobile app (brandable capabilities without seat fees) and a desktop app compatible with Windows and Apple. In February 2024, QuestBlue launched the most modern UI to the telecommunications industry. All orders and configurations are in realtime with robust tools to carry our partners, resellers and enterprises through the next decade. Q: What key benefits can customers anticipate from these new products? KM: Single-handedly the largest benefit that our partners can anticipate is a higher profit margin for their organization. QuestBlue does not offer products per seat. We offer our services on a wholesale basis, where you are not paying for the seat price — just the usage. For example, while others may charge for hosted voice per seat, we only charge for the minutes used. This is about a 70 percent savings to the partners, and that is directly to the bottom line for them. This means no fees ever when using mobile apps, or desktop apps when connected to our brandable PBX in the cloud. Q: How does QuestBlue incorporate customer feedback into its product development process? KM: It’s simple: customers ask, and we listen to what they say. In almost every case, when a request comes through, we will add it to our software cycle. As a result, our entire base winds up with a better product that’s more in tune with their preferences and needs. Q: In a market filled with options, what sets QuestBlue apart from other wholesale voice providers? KM: QuestBlue will work with you upfront without locking you into a contract or a ramp up period. We will treat you like a long-term client where it is our obligation to earn your business every day. Try us out! You can test drive the power of the user portal and the quality of the calls to help make your decision. To borrow a line from Theodore Roosevelt, “Nobody cares how much you know, until they know how much you care.” Fits us like a glove. We live by this each day from onboarding, to support and strategic planning. We will be there with you. Q: What upcoming industry events will QuestBlue be attending? And how does participating in these events fuel company growth? KM: Attending industry trade shows and events is about more than just brand awareness. Oftentimes, after meeting potential partners in person, we are finally able to have a candid conversation about rates or industry topics. Brand awareness is also very important. In addition to attending these events someone from the QuestBlue team will always support the event by engaging in speaking arrangements, or participating in a discussion panel, round robin Q&A or even sponsoring events to help industry awareness. We feel that we take a leadership role by educating industry partners and helping them get organized so they can reduce risk and maximize profits. o QuestBlue Evolves to Meet Customer Needs QuestBlue president and CEO Kevine Masse CHANNEL MANAGEMENT 66 CHANNELVISION | MARCH - APRIL 2024

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