phishing attacks. As AI becomes more influential and accessible, the ability for malicious emails to be identified by humans alone is on the decline. As one of the most effective ways to prevent breaches is to stop malicious emails from reaching inboxes in the first place, people need to have access to tools that will aid them in staying protected. DMARC operates by working alongside sender policy framework (SPF) and domainkeys identified mail (DKIM) to mitigate cyber risks. SPF is an email authentication protocol that safeguards email domains by controlling who’s allowed to send emails using that unique domain name. This protocol combats domain spoofing through the authentication of the email’s source IP address, which is then compared with the authorised list of sending sources in a sender’s SPF record. DKIM is a solution used to demonstrate message ownership by signing it in a manner that can be verified by email recipients, using cryptographic authentication to protect receivers from malicious senders. How Can MSPs and Resellers Capitalise on Demand? Offering DMARC services opens new revenue streams for MSPs with minimal additional effort. As trusted advisors to their customers, MSPs can charge set-up fees and ongoing management costs to help regulate and oversee email authentication protocols – increasing their revenue while taking additional stress off their customers, who, in many cases, don’t have the time or resources to grapple with what can be an exacting set-up process. DMARC also provides a compelling pitch for onboarding new customers, helping MSPs differentiate themselves from competitors by offering robust email protections and compliance as a selling point when engaging potential clients. Before implementing email authentication solutions, however, MSPs and businesses need to consider one crucial factor: this technology can be quite technical. A lack of resources and knowledge can slow or even prevent the quick and efficient deployment of email authentication solutions. By broadening their network and partnering with a reliable email authentication solution provider, MSPs can stay abreast of new regulations and tech updates and have access to expert support, ensuring smooth operations for themselves and their customers. The implementation of email authentication regulations by key email providers is not only an opportune moment but is also an indicator of what we can expect from other competitors in the coming years. By staying informed and prepared, MSPs and resellers can not only navigate this transition successfully but also capitalize on new opportunities to serve as a trusted advisor and enhance their service offerings for customers. o Mike Anderson is global MSP channel manager at EasyDMARC. XaaS1 Marketplace will Accelerate Your Revenue!! At XaaS1, we understand how crucial it is to expand your technology solution sales. That's why we've created the XaaS1 Marketplace, a unique and robust platform designed to simplify and accelerate your sales process. • Complete Your Digital Supply Chain: With XaaS1 Marketplace, you no longer need to juggle multiple platforms or services. Our marketplace brings everything together in one place, making it easier for your agents to configure, price, quote, order, and provision at any time, from anywhere. • 24/7 Agent Access to Tech Solutions: Our marketplace is always open, providing round-the-clock access to your tech solutions. This means your sales agents can close deals faster and more efficiently than ever before. • Quick Onboarding for Tech Vendors: We make it easy for tech vendors to join our platform. Your products and services can be represented on the XaaS1 Marketplace in less than 30 days, opening up new opportunities for exposure and sales. Scan Now and Schedule Your Future! Contact Info '! (855) GET-XaaS B rb@XaaS1.com (ID www.XaaS1.com Use PROMO Code CP2024 79 MARCH - APRIL 2024 | CHANNELVISION
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