Putting Data in Motion To succeed in business today, leaders must be able to confidently make informed decisions in real-time. Yet for many companies, high-quality data remains out of reach due to poor integration and availability. In a recent Confluent study from the UK, 52 percent of C-level executives said the data they receive is outdated by the time it reaches their desks – often forcing them to rely on gut instinct instead of intelligence. Despite having troves of data at their disposal, organizations today still struggle with a lack of actionable insights – impacting everything from customer experience to AI performance. According to Adeptia CIO Deepak Singh, data integration is “the critical foundation for AI success in 2025.” Singh also believes that “partners who master modern data integration will become indispensable as they help clients not just connect systems but actually transform business operations.” To Singh’s point, 86 percent of respondents in a Presido study reported having significant data challenges, including ensuring real-time access and gaining meaningful insights. A separate study from Atlan also revealed that data governance – which centers around the quality, availability and security of data – is now a top priority for 65 percent of data leaders, which is higher than AI (44 percent). Data Leaders’ Top Priorities Data governance 65% Data quality 47% AI 44% Self-service 32% DataOps 19% Source: Atlan With GenAI losing steam in the market and business leaders looking for greater ROI, partners are encouraged to shift conversations toward data quality and availability to help customers achieve stronger outcomes and improve decision-making. Unlocking the Value As Steve Jobs once alluded, innovation is all about making connections between seemingly unrelated topics. Likewise, the true value of data doesn’t come from individual points but from the connections that arise when you bring them together and make observations. Considering this, it’s not just about hoarding data. Companies must use data to tell stories that resonate By Gerald Baldino AI & AUTOMATION Why data integration and pipelining should be top of mind for technology advisors 12 CHANNELVISION | MARCH - APRIL 2025
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