Adversaries are using it to make their attacks more targeted, scalable and successful. All of this is unfolding in a highly volatile geopolitical environment that is creating more uncertainty.” Additionally, disasters are often human-related and result from processes, installation and staffing issues. When companies are understaffed, it’s much harder to detect and respond to misconfigurations or mistakes before they lead to bigger problems. Why Businesses Avoid DR Here are some common reasons why businesses continue to go unprotected without adequate DR coverage, despite the numerous risks they face from doing so. • Denial: It’s common for business leaders to simply deny they will face a disaster, based on the fact they haven’t experienced a major incident yet. Companies sometimes forfeit protection to save money and allocate more capital toward other priorities. This is particularly common among small organizations, which typically lack the resources to recover from disasters. • Location: Companies in areas with stable weather conditions may fail to prioritize DR and view it as unnecessary. The truth is, DR is critical for all businesses, whether they are in South Florida or South Dakota. • Lack of visibility or awareness: Business leaders often assume IT has a comprehensive recovery plan in place, without taking the time to verify or test it. Recovery systems require periodic audits, routine maintenance and clear communication channels. They must also evolve to support changing technology requirements. For example, businesses running new bandwidthheavy AI workloads may require additional backup and recovery resources. • Staffing shortages: DR planning is a complex process that requires access to trained experts. Oftentimes, companies are just trying to keep the lights on – leaving little time to address DR needs. Small business owners Mid-market business owners Source: CBRE 1.2% 0.5% 14.5% 18.6% -3.2% -4.0% -4.4% -1.9% -6.1% -0.4% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2013 2023 100 120 140 160 180 200 220 Risk Management Programs and Policies Source: Nationwide 71% 83% 69% 55% 67% 79% 60% 60% 52% 62% 45% 50% 34% 25% 28% 22% Have a budget for employee safety? (Shown: % Selected “Yes”) Does your business... Have a disaster preparedness plan in place? Have a business continuity plan in place? Have a fall protection program in place? Have a return-to-work program? Have a fleet safety program in place? Work with a third-party safety consultant? Have a telematics program in place? Recovery Point (RPO) How much data can you afford to recreate or lose? How quickly must you recover? What is the cost of downtime? Recovery Time (RTO) Disaster Low Average High Avg % Change 37 MARCH - APRIL 2025 | CHANNELVISION
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