Accessorizing with Retail POS By Gerald Baldino Right now, the channel is strongly focused on “accessorizing” telecom sales or strategically bundling additional services around a primary product. But while partners often think of accessorizing in terms of connectivity, there are many ways to do it – and offering retail point of sale (POS) is a prime example. This is possible by partnering with NRS, which provides state-of-theart POS and payment acceptance solutions. According to NRS CEO and president Elie Y. Katz, moving from IT or telecom sales into retail POS requires a slightly different approach. However, partners who can make the transition have a great opportunity to open additional revenue streams and give customers a powerful way to compete against larger competitors. “To effectively introduce retail POS, IT and telecom partners should shift from a tech-focused approach to a business-solution mindset and start conversations by understanding retailers’ challenges: ask about inventory management, customer engagement and operational pain points,” Katz explained. NRS’ solutions directly address common retail issues by boosting sales, reducing costs and enhancing customer loyalty. “When engaging with customers, we recommend looking for opportunities to emphasize the recurring revenue potential and stronger client relationships,” Katz said. “For example, partners can offer free demos and targeted marketing to showcase the platform’s benefits or provide comprehensive training and support to ensure smooth adoption. Partners should also position POS as a strategic tool for retail success, not just an add-on, to drive impactful conversations and sales.” Market conditions appear to be favorable for partners in the retail space heading into the second quarter of 2025. SMB retailers face high inflation and a lack of qualified workers. “The retail market is at a turning point, with SMB retailers facing challenges but also poised for growth,” said Katz. “The U.S. Chamber of Commerce predicts a ‘year of productivity-driven growth’ in 2025. Meanwhile, Vistage reports that 64 percent of SMB owners expect higher revenue this year. Retailers need solutions to streamline operations and cut costs, which NRS provides through its comprehensive POS platform. This creates a great opportunity for partners to offer essential tools, establish recurring revenue and add value to their clients. NRS helps businesses control costs and boost efficiency, making now the perfect time to partner with us for a profitable future.” In addition to POS solutions, retailers often need working capital to buy, repair and replace equipment. NRS addresses this need through its Cash Funding program, which provides fast funding in as little as 24 to 48 hours with a simple application process. “While many SMB owners are optimistic about revenue growth, access to capital remains a significant concern,” Katz added. “Reports indicate that tighter credit conditions and rising interest rates limit their ability to secure traditional loans. This is where NRS’s Cash Funding program becomes particularly valuable. We’re seeing increased interest in this offering as retailers seek alternative financing solutions to manage their operations and invest in growth. Our program provides a flexible and accessible way to address immediate financial needs, enabling them to navigate the current economic climate confidently. Agents don’t necessarily need to be experts in retail to partner with NRS. The company mainly seeks partners passionate about empowering retailers and building strong, lasting relationships. “Ideally, partners will understand the local market well and are passionate about providing excellent customer service,” Katz explained. “Existing relationships with retail businesses are a plus, and we’re happy to support partners in getting up to speed with our training and certification programs. Ultimately, our core mission is to help small businesses thrive and compete against larger chains, and we seek partners who are equally dedicated to this cause.” NRS also facilitates partners’ offering of services. The company provides comprehensive training programs, robust marketing materials and dedicated support teams. “Our platform is intentionally userfriendly, and we consistently deliver updates and enhancements to ensure our partners can provide the highest quality service to their customers,” 50 CHANNELVISION | MARCH - APRIL 2025 CORE COMMUNICATIONS National Retail Solutions (NRS) enables partners to introduce POS services to small business retailers
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