52 CHANNELVISION | MARCH - APRIL 2025 Telecom solutions provider Speedflow launched back in 2004, when VoIP was just gaining momentum. The company has since grown from a startup into a stable and trusted organization with a commitment to equipping partners with the tools they need to stay ahead in the fast-changing telecom landscape. Its flagship product, MediaCore SBC, optimizes voice and messaging traffic for maximum efficiency, security and scalability. And with its new NexaMSG add-on, the company provides even more flexibility, allowing businesses to customize their messaging operations to fit their unique needs. CV: How is MediaCore evolving to meet the needs of today’s customers? Vlad Ellis: We continuously enhance the platform to provide higher security, better routing efficiency and seamless automation. Our latest updates focus on enhancing automation, security and overall system performance, ensuring that our partners can manage their voice and messaging traffic with greater efficiency and reliability. We have expanded MediaCore SMS to offer intelligent routing, advanced fraud protection and improved traffic management. Now with NexaMSG, MediaCore provides more flexibility, allowing partners to tailor the platform to their business models and operational requirements. CV: The company is constantly planning new releases and is currently preparing to launch MediaCore 4.9.1. When is this scheduled to launch, and what comes next? VE: MediaCore 4.9.1, which is scheduled for the end of March, brings significant performance optimizations, new automation features and enhanced security. Partners can expect a comprehensive, future-ready solution that continues to meet the highest industry standards while simplifying their day-to-day operations. CV: What makes your SMS and voice solutions different? How can partners use these to expand their business and drive profits? VE: While many platforms offer generic telecom software, we develop solutions that evolve with the industry, ensuring that businesses always stay ahead. For voice services, MediaCore SBC provides intelligent routing, automated traffic management and robust security, ensuring seamless operations and higher profit margins. Meanwhile, MediaCore SMS and NexaMSG offer advanced message routing, real-time monitoring and full customization to fit different operational needs. By leveraging these features, partners can optimize their telecom operations, reduce inefficiencies and scale their businesses with confidence. CV: What specific challenges does MediaCore SMS solve for businesses, and how does the NexaMSG add-on address the unique needs of different industries? VE: MediaCore SMS was built to address key pain points in the messaging industry, including low delivery rates due to inefficient routing, revenue loss from SMS fraud and spam traffic and operational complexity in managing high volumes of messaging traffic. Our platform ensures intelligent message routing, real-time monitoring and advanced security measures to optimize SMS operations. NexaMSG takes it even further by offering customization and white-labeling, allowing businesses to tailor their messaging strategies based on industry-specific needs. Whether it’s banking, retail, healthcare or telecom, NexaMSG ensures compliance, security and flexibility in every messaging campaign. CV: Can you explain how NexaMSG enhances the core capabilities of MediaCore SMS and how partners can customize it to match their business goals or customer preferences? VE: NexaMSG enhances MediaCore SMS by providing a truly bespoke approach that is individually tailored to each business, ensuring that it aligns perfectly with their specific goals and customer needs. NexaMSG offers full flexibility, allowing businesses to adapt the platform based on their market, messaging strategies and operational scale. With customizable traffic rules, advanced routing mechanisms and whitelabeling capabilities, NexaMSG enables telecom providers to shape their SMS operations in the most efficient and profitable way. Partners can fine-tune message delivery, automate workflows and optimize traffic segmentation, ensuring maximum performance and reliability. CV: How do you support and empower partners? What types of resources do you offer? VE: At Speedflow, we firmly believe in supporting the telecom community and providing partners with the tools they need to grow. Over the years, we have introduced several programs, including financial aid during COVID-19, mentorship and acceleration programs, subsidies for voice and SMS businesses and the MediaCore Flexy Pay Plan, which reduced initial investment costs. We’ve also introduced seasonal benefits like extra MediaCore capacity and, most recently, our “Grow Smarter in 2025” initiative, designed to help businesses scale strategically and profitably. CV: How does Speedflow ensure it remains prepared to meet evolving market demands and support its partners effectively? VE: We continuously invest in research and development to enhance our solutions, focusing on automation, security and AI-driven billing optimization. We plan to expand MediaCore’s capabilities even further, integrating more advanced analytics, fraud prevention tools and ML algorithms to refine traffic management. We’re also exploring new strategic partnerships to enhance our global reach and provide more value. Our mission is to keep delivering technology that empowers businesses to grow, scale and adapt. o Speedflow Keeps Partners One Step Ahead Vlad Ellis, Speedflow founder and CEO CORE COMMUNICATIONS
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