CV_MayJun_22_3

33 MAY – JUNE 2022 | CHANNELV ISION The telecommunications industry is constantly evolving and changing, and telecom resellers must be vigilant about sticking out amongst competitors. One way to apply pressure to the competition is to invest in digital marketing. Take a look at three digital marketing tips for telecoms from unified communications software manufacturer Bicom Systems. SEO SEO, also known as search engine optimization, is a tactic to drive traffic to your website. Not just any type of traffic but quality leads looking for what you are selling. SEO improves your website visibility when people use search engines such as Google for products or services related to your business. The greater the quality of your website, the better the chance of gaining attention amongst competitors in the rankings. SEO is extremely costeffective because it all depends on the keywords you choose. For example, if individuals search for “hybrid work solutions” and those keywords match what is on your website, your page will appear in the rankings. Businesses are well-aware of their challenges. SEO will allow you to set a call to action and market solutions that solve their pain points. SEO is completely free! If you have a good website, match keywords, and create relevant content, you will position your company in great SEO standings. Content Marketing Speaking of relevant content, providing useful information while advertising your solutions is an excellent way to surface as an industry expert. Your content can vary from short form, such as a blog posts, to long-form including eBooks and case studies. It is best practice to focus on your business and industry topics. Hybrid work solutions are a hot topic right now in the industry. Writing an eBook on “Selling Communications to a Hybrid Workforce” would be a strong topic to cover. Content marketing is a great way to provide information to your customers and subtly showcase your solutions. Once the content is ready, you can share it in: • Email eblasts • Social media posts • Trade show pamphlets • Print marketing The information can be condensed into snackable formats such as infographics or used in videos or podcasts. The opportunities for sharing and reusing your content are endless. Not only is there an abundance of channels to choose from, cross-platform sharing is a great way to ensure your message is seen by many. Utilize Social Media The power of social media is like no other. Individuals and businesses can reach thousands of people on any given day. Like-minded individuals are found by your algorithm, and you begin to build audiences and a community that benefits you in many ways. Social media is free, and each platform has perks. LinkedIn is a professional social channel that is employment-oriented, and Twitter is a social networking channel that uses hashtags aggressively. It is easier to go viral and have conversations on a platform such as Twitter. As you can see, the points mentioned above all go hand-in-hand. Maximize your SEO efficiency with proper keywords in your content and share it on social media. Do not be afraid to reuse the content in different ways. If the messaging is beneficial, it is best to push it through multiple channels. o Say Hello. • +1 (647) 313 1515 • sales@bicomsystems.com • www.bicomsystems.com/contact-us Three Digital Marketing Tips for Telecoms Bicom Systems’ Sarah Titus

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