52 2025 VISIONARY SPOTLIGHT AWARDS | CHANNELVISION Picus Security Picus Security’s commitment to partner enablement and profitability is evidenced by its rapid growth. The company upscaled its channel efforts, creating a robust program to deliver partner and MSSP value; it supports nearly 50 partners responsible for 100 percent of the company’s annual recurring revenue. Picus offers numerous SPIF incentives, partner-enablement certifications, training and other offerings spanning all partner levels. In 2024, Picus added a partner portal to streamline marketing, training resources, deal registration and product/pricing access. The program includes interval and continuous licensing, supporting automated validation for customers. Finally, Picus helps partners create professional services to improve CX and activate new revenue paths. QuestBlue Systems QuestBlue’s partner program supports businesses in a myriad of ways, including consulting, support and integration services, as well as resources to help businesses scale with its communication solutions. This includes its partner portal, replete with tools to navigate the partnership journey; technical support regarding QuestBlue products and services; web site partner badges and marketing materials; classes for enterprise accounts, private label wholesale and channel partners; and resources to enhance partner knowledge, expertise and skills while delivering customer value. RingLogix RingLogix’s channel program is designed to provide a better option than giving customers to a UCaaS provider for a 20 percent commission. MSPs gain the tools to build a recurring revenue business with 70+ percent margins. Key elements include streamlined timeto-market support, via the RingOS platform; multi-touchpoint onboarding and customizable, go-to-market resource kits and marketing tools. Other features include 24x7 partner success department support; dedicated support across quoting, billing and customer onboarding; and PartnerCare UCaaS Review and Go-Live-Assist services. Plus, there's access to automated quote-to-cash systems, pre-sales support, sales training and marketing collateral and training programs covering UCaaS, CCaaS and Teams. Schneider Electric The mySchneider IT partner program (ITSP track) is continually enhanced to meet partner demand. It offers comprehensive training programs, tools and resources for ITSPs, including deal registration, MDF, mySchneider rewards and more. In 2025, Schneider’s goal for mySchneider is to simplify processes, improve enablement, boost software adoption and better empower partners. With three tiers, it helps partners focus on areas best fitting their business needs. As partners progress, they unlock additional benefits. Those interested in accelerating recurring revenue and driving software now have access to additional benefits: a customer success team, digital tools, complimentary software licenses and joint customer acquisition incentives. Sharpen With its continuous innovation, Sharpen is poised to redefine channel partnerships for years to come. The company – which offers a transformative solution in the CXM space – is particularly relevant for organizations that rely on a network of channel partners. Sharpen offers a unique blend of support framework, integrated features and real-time analytics to help better navigate the channel landscape, addressing many of the intricate complexities of modern customer experience management. Snom Americas Since its channel program revamp last year, Snom Americas has embraced deal registration to improve transparency and recognition for partners. The company focuses on a robust sales enablement strategy for MSPs and resellers, arming them with the right tools and knowledge to communicate Snom’s value proposition. Snom empowers its partners to navigate complexity with confidence through targeted initiatives. Among these are its revolutionary try-and-buy program, enhanced learning ecosystems and bespoke partner portal, replete with various resources and training modules. Solutions Express (SolEx) SolEx’s aim is to provide a customer-focused, agent-centric experience. The company, which is now entrenched in its third decade of providing IT solutions to enterprise clients, has 100 percent channel-based distribution with a partner program that keeps innovation, production, profitability and efficiency at its core. This program – which includes best-in-class vendors, skilled sales, engineering and deployment services, great commissions, custom pricing and strong evergreens – allows its partners to build trust and longevity, minimize burdens and better service their end clients. Plus, it offers features for customized billing, interactive online billing and outage notifications.
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