By Martin Vilaboy There’s simply no way around it; this is going to sound like a broken record. But we could actually be on the brink of finally realizing some of the hype we’ve long heard concerning 5G and the cellular data super-highway. Certainly, up until this point, services on the ground generally have not lived up to the early promises, particularly in terms of providing businessclass gigabit speeds. “We’re excited about 5G; we’re using 5G,” said Don Douglas, president and CEO of Liquid Networx, a trusted advisor of strategic IT and cybersecurity services based in San Antonio, Texas. “But we do find that it’s still at a place where it can feel a little bit like a broken record.” Indeed, outside of “NFL cities” and larger urban areas – and even within densely populated areas – wireless speeds and environments can vary. Networks are overextended; and deployments require more than the 5G predictions of “simply shipping a box” over to the customer premises. “No deployments are the same, and there’s a lot of nuances where you’d expect them, because you could have a phenomenal experience in one location, and then you have a very disappointing experience 30 miles away in a still-very-populated area,” said Douglas, speaking during a panel session on the wireless opportunity at the recent CVxEXPO in Scottsdale, Ariz. On the other hand, most of the disenchantment around 5G is not the fault of the technology or due to Promises of the potential of 5G could be materializing Wireless Broadband Relaunch 10 THE CHANNEL MANAGER’S PLAYBOOK
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