18 THE CHANNEL MANAGER’S PLAYBOOK Meeting Intelligence Artificial Intelligence (AI) is quickly becoming a mainstay in our everyday lives. Whether it be text-to-image generators including DALL-E or language processing tools such as ChatGPT, sophisticated AI tools are revolutionizing the way we work. That’s especially true in the hybrid workplace, where organizations are searching for new ways to bridge the gap between distributed employees. Given this challenge, it’s no wonder that video conferencing has emerged as AI’s next step in revolutionizing how we live and work. In turn, it’s worth exploring AI’s role in video conferencing and how its latest innovations are improving the meeting experience. It should come as no surprise that demand for video conferencing apps has grown exponentially since the start of the pandemic in spring 2020. Without question, virtual meetings are the bedrock of hybrid work, enabling organizations to seamlessly connect and collaborate across a distributed workforce. This uptick in demand runs parallel with the emergence of several new competitors in the video conferencing market. In turn, vendors have been compelled to improve their services by releasing feature-rich additions to their existing applications. How AI can uplift the video conferencing experience By Robyn Rawlings
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