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ICYMI Technology solutions distributor Clarus Communications has launched “Charlie,” a copyrighted AI chatbot built on the Falcon AI Large Language Model and designed exclusively for technology distribution. The AI chatbot aims to transform how agents interact with their customers, boosting productivity and service delivery, said the company. “Our mission at Clarus has always been to empower our agents to serve their customers better,” said Chris Torbit, managing partner at Clarus Communications. “With Charlie, we’re taking a giant leap in that direction. This technology not only demonstrates our un inching commitment to our agents but also stands as a testament to our dedication toward agents and their customers’ success.” Built with the agent partner in mind, Charlie reportedly can perform an array of instant tasks including serviceability checks, channel manager lookups, quoting, order tracking, commission rate and sales performance incentive fund (SPIF) lookups, and more. Agents now can manage these tasks seamlessly and instantly, giving them more time to focus on customer interactions and service delivery. If an agent uses Clarus’s proprietary inventory management product for back-office support, the agent can place Charlie into the client’s environment, helping the agent provide additional value to the customer and relieve competitive pressure. Charlie would validate the client and provide speci c inventory data including location information, circuit IDs, supplier customer service information and authorized users, as an example. “This is invaluable information when there is an outage, and up-to-date and instant data is needed to work on a service issue,” said Clarus executives. A highlight of the Charlie AI chatbot is its ability to integrate with Salesforce, providing agents with unlimited scalability options. This integration enables agents to leverage Charlie to efficiently manage customer data and help their internal and external stakeholders nd data quickly and drive data-driven decisions. Exclusive to Clarus agents, Charlie is available on multiple platforms, including Microsoft Teams, SMS, or a web chat interface. Clarus Unveils AI Chatbot for the Channel 30 THE CHANNEL MANAGER’S PLAYBOOK

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