Meet Malcolm Turnbull, a seasoned innovator in the IT sector with a remarkable journey spanning more than three decades. His foray into the world of information technology began while he was pursuing his education at several academies, getting his diploma in Programming from Van Zyl and Pritchard and one in Business Management from Damelin Management School, among others. Today, as the managing director of Nova IX Technologies, together with partners, he continues to be a driving force behind technological advancements in South Africa. The Journey of Nova IX Technologies In 2002, Turnball laid the foundation for Nova IX Technologies in the bustling city of Johannesburg. From its inception, the company embarked on a dynamic journey, delving into various aspects of technology and services. This journey took them from serving the specialized needs of banks to pioneering least cost routing (LCR) during its nascent stages. LCR, a method for efficiently routing traffic using SIM cards, marked the advent of a revolutionary era in telecommunications. Embracing VoIP Amid Skepticism As technology continued its relentless march forward, the regulatory landscape began to change. The government introduced new legislation, and it was during this transformative period that voice over internet protocol (VoIP) made its debut in South Africa. However, VoIP faced an initial uphill battle, plagued by a poor reputation and widespread skepticism. While many may have hesitated, Turnbull remained undeterred. He believed in the potential of VoIP and its ability to reshape the telecommunications landscape. Under his leadership, Nova IX Technologies persisted in championing VoIP as an essential component of its service offerings. Seizing the Opportunity: Wireless Technology and VoIP In 2010, Turnball made a strategic pivot that would prove to be a gamechanger. With a keen focus on leveraging wireless technology, he began providing last-mile connectivity – an essential service as the VoIP market began to gain traction in South Africa. This strategic alignment set the stage for Nova IX Technologies to emerge as a key player in the telecommunications arena. A Unified Partnership with Bicom Systems Today, Nova IX Technologies, together with South African partners, proudly represents Bicom Systems, a renowned unified communications (UC) software manufacturer, in the South African market. This partnership has deepened its commitment to providing cutting-edge communication solutions to businesses across the region. PBXware: The Cornerstone of Innovation At the heart of this partnership lies PBXware, a cloud telephony and UC platform offered by Bicom Systems. Turnbull himself attests to the excellence of PBXware, describing it as a feature-rich, scalable, reliable and costeffective solution that perfectly aligns with Nova IX Technologies’ needs. A Fusion of Technology But the partnership’s impact goes beyond words. Nova IX Technologies with its partners in South Africa and Bicom Systems have combined forces to create a truly groundbreaking solution. By integrating three multi-tenant servers with one contact center server, they have crafted a single unified solution. This innovative system empowers the contact center with a click-to-dial interface, enabling seamless call transfers to any of the MT extensions. Revolutionizing Communication This revolutionary solution has found a perfect application in the world of multiple companies under a single group. In a scenario where the contact center serves as the central control point, and each tenant represents a distinct entity for various manufacturers/suppliers, the click-todial interface streamlines operations. It allows for effortless call transfers, ensuring that customer inquiries are directed swiftly and efficiently to the appropriate destination. The Future of Communication The partnership between Nova IX Technologies, South African partners and Bicom Systems represents a commitment to innovation and excellence. Turnbull’s unwavering dedication to pushing technological boundaries, coupled with the robust capabilities of PBXware, promises to shape the telecommunications landscape in South Africa for years to come. This collaborative effort demonstrates how technology can transform industries, making communication more efficient and responsive. As the journey continues, Nova IX Technologies and Bicom Systems look forward to delivering even more groundbreaking solutions, driving forward the future of communication. o Nova IX & South Africa Partners Empower Communications with Bicom Systems CORE COMMUNICATIONS 58 CHANNELVISION | SEPTEMBER - OCTOBER 2023
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