The value proposition of business conferences and expos is pretty well established and consistent, no matter how any particular event is marketed or positioned. In general, organizations attend and exhibit at channel partner events in order to find new opportunities, whether it’s a new widget to sell or partner agency to sell through; to soak up education, training and ideas that will increase sales or improve operations; and to network (in person and face-to-face) or socialize (raise a glass and break bread), so as to maintain existing relationships and hopefully create new ones. It’s also nice to get out of the office once in a while to recharge the battery. With CVx (ChannelVision Expo), we aren’t trying to reinvent the wheel. Our intent, rather, is precisely to provide those expected and important values. We just aim to do it without many of the inconveniences, expenses and annoying unnecessaries that have become all-too-common parts of business travel and trade show experiences. We may be relatively new at producing an industry conference and expo. But as an organization that has attended and exhibited at upward of a dozen trade shows a year, for too many years, we have a solid perspective of the potential frustrations and discretionary expenses that too often are attached to the benefits of in-person event marketing. That’s why we chose our home city off Scottsdale and Talking Stick Resort to host CVx. Located about a 20-minute drive from one of the country’s most accessible and affordable airports, Talking Stick Resort, its convention space and casino offer big city, Vegas-style accommodations and amenities – minutes from world-class dining and entertainment – without the hassles, hustle, 15-minute walks, extra tips and upcharges of over-priced downtown locations. It offers everything a conventioneer could need in an intimate, smoke-free environment, located on the undeveloped Sonoran Desert of the Salt River Pima-Maricopa Indian Community. It’s why our educational content is highly curated and hand-picked rather than sourced from proposals. Light on overproduced hype and Powerpoint presentations, heavy on honest dialogue and practical advice, CVx panel discussions center around frank and productive dialogue about the real-word experiences of selling within key segments. We won’t waste your time with veiled marketing pitches and 10,000-foot views. Rather, concurrent sessions are loaded with expert training in sales, technologies, operations, compliance and finance along with actionable tactics that can be used immediately to accelerate sales and operational strategies. And like everything at CVx, all sessions are open to all attendees. No tiered badges, no wondering what your badge gets you into. It’s also why we refrain from selling massive, floor-wasting booth spaces, encouraging our exhibitors to exhibit in cost-efficient and approachable footprints; and it’s why we don’t nickel and dime our exhibitors with union prices plus extra charges for tables, chairs, carpet and a $50 garbage basket. And it’s also why we attempt to treat our attendees and exhibitors like guests, providing much of your meals, drinks, social networking and celebration options, courtesy of CVx and our generous sponsors. Of course, whether or not we have succeeded at our mission to “maximize value and minimize the rest” ultimately is determined by our attendees, exhibitors and sponsors. So as CVxEXPO23 comes to a close this November, and in preparation for CVxEXPO24, we ask our attendees and exhibitors to let us know where we might have missed the mark and what else we can do to truly make CVx a space for the partner community to celebrate the successes of the current year and recharge channel strategies for the year to come. You can reach out to me at martin@ bekabusinessmedia.com or 480.756.0760. Thanks, and see you in the aisles. A Smarter Partner Event LETTER Martin Vilaboy Editor-in-Chief martin@bekabusinessmedia.com Bruce Christian Senior Editor / Event Coordinator bruce@bekabusinessmedia.com Brady Hicks Contributing Editor brady@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Rob Schubel Digital Manager rob@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com (480) 503-0770 Anthony Graffeo Publisher anthony@bekabusinessmedia.com (203) 304-8547 Michael Burns National Account Executive michael@bekabusinessmedia.com (262) 993-9116 Beka Business Media Berge Kaprelian President and CEO Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2023 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media is prohibited. ChannelVision and the ChannelVision logo are trademarks of Beka Business Media 6 CHANNELVISION | SEPTEMBER - OCTOBER 2023
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