as ‘Spam,’” Dalton explained. He further said calling the situation “controversial” is generous. “A better term would be outrageous,” Dalton explained. “The reason is because the robocall analytics companies charge a fee to stop mislabeling calls. Many enterprises express that this situation feels like extortion. The victims of mislabeled calls have to pay a fee to get the party causing the problem to stop causing the problem.” Dalton shared a specific example. “A very large tire company makes thousands of calls every day with the simple message, ‘Your car is ready.’ This call typically lasts less than six seconds. A lot of short duration phone calls are often a good indicator of a robocaller. “However, in this case the analytics are dead wrong. The calls from this tire company get mislabeled as SPAM and the called party ignores the call. The result is the tire company customer calls the tire company to ask in frustration when their call will be ready. The answer is that the customer’s call has been ready for hours and that the tire company tried to notify the customer, but the call was never answered.” Dalton points to a similar scenario in which a customer did not receive his doctor’s notification that his test results indicated cancer. “The cost and pain of mislabeled calls is serious,” he said, but the solutions of the mislabeling are limited. “The originating service providers serving enterprise customers cannot fix the problem that is caused by the robocall analytics of the service provider terminating the call,” he said. “Rich call data and STIR/ SHAKEN is the emerging solution, but deployments are still very limited,” said Dalton. “With this solution the caller ID is added by the originating service serving the calling party. Since the caller ID is included in the STIR/SHAKEN PASSporT (personal assertion token), it can be trusted by the termination network and the originating network will be accountable for originating calls that are illegal robocalls.” In other words, Dalton pleads for more patience. “The deployment of STIR/ SHAKEN is less than 50 percent complete,” he said. “It is a critical tool for solving the problem of mislabeled calls. The biggest problem is that too many calls transit non-IP networks that do not support STIR/ SHAKEN. “The FCC needs to mandate that the industry deploy STIR/SHAKEN on non-IP networks or require service providers to transition from non-IP networks to SIP,” Dalton said. o 66 CHANNELVISION | SEPTEMBER - OCTOBER 2023 FREE SUBSCRIPTIONS - Subscriptions to ChannelVision magazine are free to executives working for telecommunications service providers. Simply go to channelvisionmagazine.com and click on the subscribe link. 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Ad Index Communication AireSpring (www.airespring.com) 11 Alliance of Channel Women (www.allianceofchannelwomen.org.) 47 ANI (www.aninetworks.com) 41 Astound Wholesale (www.astound.com/business/wholesale) 29 Broker Online Xchange (www.BrokerOnlineXchange.com) 35 C3 Complete (www.c3cloud.com) 67 CDG (www.cdg.ws) 65 Cellsmart (cellsmart.io) 15 Choice IoT (www.choiceiot.com) 56 Clarus Communications (www.clarusco.com) 23 ConectUS Wireless (www.conectUS.com) 2 CVx (www.cvxexpo.com) 31 Easton Telecom Services (www.eastontelecom.com) 27 EnTelegent Solutions (www.entelegent.com) 3 FaxSIPit (www.faxsipit.com) 56 FiberLight (fiberlight.com) 39 FirstComm (www.firstcomm.com) 25 Granite Telecommunications (www.granitenet.com) 19 INCOMPAS (www.show.incompas.org) 61 NetCarrier (connect@netcarrier.com) 45 Nextiva (www.nextiva.com) 37 NHC (nhcgrp.com) Back cover North American Bancard (www.nynab.com) 43 Profitec (www.profitecinc.com) 49 PTC ’24 (www.ptc.org/ptc24) 53 Quest Technology Management (questsys.com/partners) 17 Snom (snomamerica.com) 9 SolEx (www.solexp.com) 55 Sophos (www.sophos.com) 21 Spectrum (partners.spectrum.com) 13 Telesystem (www.telesystem.com) 5 Windstream Enterprise (www.windstreamenterprise.com) 7 WISPAMERICA (www.wispa.org) 59 Disclaimer: This index is provided as a free service to our advertisers. 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