Heading into 2025 and having survived 2024, it’s both a great time and a tough time to be an IT executive or CIO type. On the one hand, nearly 70 percent of enterprise technology leaders recently surveyed by IDC agree that the pace of current technology innovation makes this the most exciting time to be a technology leader. With rise of what IDC calls the “digital business era,” technology leaders have never been more important to the day-to-day strategies, health and growth of the overall business. It’s one of the reasons why new specialized technology leader roles (CISO, chief digital officer, chief AI officer) are increasingly common. On the other hand, technology leaders have never been more important to the day-to-day strategies, health and growth of the overall business. “Technology leaders are expected to contribute to business growth, manage risk by strengthening digital resilience, and modernize IT to achieve better business outcomes,” said IDC researchers. Along with increased importance, of course, comes increased pressure. At the same time, IT departments face new levels of chaos and complexity within their domains – rapid rates of technology innovation; sprawling workforces and shadow IT; expanding attack surfaces; shifts to cloud, edge and AI; talent shortages, just to name a few. So perhaps it’s not surprising that IT leaders identify an increased appetite for technology advisory services to help them navigate today’s critical buying decisions amidst this ever-growing landscape of new technologies and increased procurement complexities, suggest recent findings from Telarus. According to the technology solutions distributor’s 2024/’25 “Tech Trends Report,” nearly all mid-market respondents said they were interested in meeting a new technology advisor – a CHANNEL MANAGEMENT By Martin Vilaboy 38 CHANNELVISION | SEPTEMBER - OCTOBER 2024 Time to Level Up Technology leaders are open to working with new expert advisors
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