64 CORE COMMUNICATIONS Companies today expect fast and reliable connectivity at all times. However, organizations often use facilities with unique environmental challenges that traditional network mediums can’t effectively address – making it difficult to connect workers and devices. “Wi-Fi works great in an office setting,” explained Cox Business vice president of channel sales John Muscarella. “But think about a warehouse or factory. Wi-Fi isn’t ideal for a factory floor where you have robots roaming around and scanners that need to stay connected. This type of environment calls for a more nuanced approach.” Cox Business is transforming in-building coverage with Cox Private Networks, a service which aims to help customers in hardto-reach environments overcome connectivity barriers. A Cox Private Network is a custom-designed wireless connectivity service for solving specific needs. Each Cox Private Network uses a tailored mix of wireless technologies to augment and expand existing network capabilities and bridge the gap between traditional network mediums and customer use cases. “We have seen a tremendous uptick among our advisors for Cox Private Networks,” Muscarella continued. “Many customers today are experiencing significant connectivity issues. They like our unique approach and our ability to come in with various solutions to solve their customers’ challenges. We work closely with advisors to understand each customer’s specific environment and the challenges they are having.” According to Muscarella, Cox Business is also seeing high demand for Cox Fiber Internet, which provides enhanced network performance to support deployments such as IoT devices, high-resolution video conferencing and AI-driven technologies. Cox Fiber Internet provides a high-performing, costeffective solution to help businesses maximize their technology investments. As Cox Business noted in its 2024 Small Business Survey, “AI has a clear impact on daily operations in the small business arena, but the full value of AI cannot be realized without the right connectivity and strategic support.” Cox Business makes it easy to capitalize on connectivity opportunities through Cox Business Partner Channels, which supports selling and referral partners. And now, partners have the option to choose an upfront or residual commission. “We heard loud and clear from our distributors and advisors that they would like to have this option,” explained Muscarella. “We are still offering an upfront commission. There’s a lot of agents who like that cash flow and want to have that money upfront. But there’s a lot of agents who built their business on having a residual income stream.” Cox Business partners also have access to a growing portfolio of providers, following the company’s acquisitions of Segra, Unite Private Networks, RapidScale and Logicworks. What’s more, the company is expanding its footprint. Partners now have a great opportunity to offer the Cox Business product portfolio to a wide range of industries for competitive, performancebased incentives, along with local guidance and support. “Cox Business is no longer just an SMB play,” Muscarella said. “The company is evolving into the enterprise and mid-enterprise space as well, and helping larger organizations solve their connectivity challenges.” Catch John Muscarella in the day one CVxEXPO24 keynote titled “Well Beyond Coax: A Conversation with Cable Channel Chiefs,” taking place Tuesday, Nov. 12 at 3:00 p.m. Muscarella will sit down with Michelle Kadlacek (Spectrum Enterprise) and Matthew Fassnacht (Comcast Business) to discuss the latest opportunities, challenges and changes facing communications and IT channels. o Cox Business: Delivering a Custom Approach to Private Networks Cox Business vice president of channel sales John Muscarella By Gerald Baldino CHANNELVISION | SEPTEMBER - OCTOBER 2024
RkJQdWJsaXNoZXIy NTg4Njc=