First Orion, Transaction Network Services (TNS) and TransUnion recently announced the availability of branded calling with logos across the top three U.S. wireless carriers. The partnership ensures branded calls with rich content are verified with end-to-end authentication, providing a secure method to help prevent call spoofing. With the addition of logo delivery to the portfolio of rich content, the partnership expects a continued increase in secure branded calling adoption before the end of 2024. In a joint statement at Mobile World Congress, the companies said, “Despite the many digital communication channels available, the phone call is the preferred channel for addressing personal, complex and high-value business situations. Companies must consider leveraging the benefits of authenticated branded calling to build long-term brand affinity and improve engagement. This becomes even more vital to financial service firms that have experienced a dramatic uptick in fraudulent activity, which can negatively impact their brand and customers.” Branded calling enables enterprises to add rich content to the mobile display, including name, number and now logo, along with a secure end-to-end authentication and verification framework, to ensure calls are not spoofed. The solution is essential for promoting businesses, establishing consumer trust and increasing engagement while protecting brands and consumers from fraud, said the companies. With the addition of logos and nationwide coverage across the top three wireless carriers in the U.S., a mass branded calling rollout is already underway, with expectations to continue to reach more businesses and consumers over time. ICYMI QuestBlue is relaunching QuestBlue Academy, an expanded educational resource that will offer a series of videos, blogs and tutorials to enhance the QuestBlue customer experience. Since launching in 2018, QuestBlue Academy has undergone a complete reimagining, with a new focus on streamlining the onboarding process and providing a range of resources for all customers. Whether you’re new to telecom or a long-time industry expert, QuestBlue Academy aims to deliver easy-to-follow content that allows customers to fully experience the benefits of QuestBlue’s products and services. “Creating these new guides and resources has been a fun experience,” said QuestBlue’s Ryan Christensen. “We’re working on a blend of YouTube videos and extensive written materials to help a wide range of customers, from those with limited telecom experience to industry veterans.” The updated QuestBlue Academy content will cover important topics such as navigating the QuestBlue customer portal, the basics of its PBX and SIP trunking services and how they operate, as well as information on number porting processes at QuestBlue. The new resources are designed to complement the support provided by QuestBlue’s team and serve as a self-guided reference for customers. Further down the line, QuestBlue hopes to also include comprehensive guides on current and new products, including its Microsoft Teams integration, as well as its free softphone application for mobile and desktop, SIPBlue 2.0. The relaunch of QuestBlue Academy began in October 2024, with fresh tutorials and resources rolling out regularly. QuestBlue hopes this relaunch will be a valuable tool for current and future customers, as well as anyone interested in learning more about the telecommunications industry. More than 100 astronomers and other scientists urged the Federal Communications Commission to pause new broadband satellite launches until the agency assesses the environmental effects of planned mega-constellations. “We shouldn’t rush forward with launching satellites at this scale without making sure the benefits justify the potential consequences of these new mega-constellations being launched, and then re-entering our atmosphere to burn up and/or create debris,” the group wrote in a letter to the agency. The astronomers said that review should be done in concert with other federal agencies and researchers and should consider the combined effects of proposed constellations – both from American and international companies – rather than on an individual basis. “That launching 30,000 to 500,000 satellites into low earth orbit doesn’t even warrant an environmental review offends common sense,” the group argued. “The effects on the space environment such as orbital debris, and on the atmosphere, astronomy, climate, aviation, and surface all need to be considered.” The astronomers also questioned the need for multiple disposable constellations competing for the same limited space, which goes directly against FCC Chairwoman Jessica Rosenworcel’s September call for more competition in the satellite broadband space. QuestBlue Academy is Back FCC Urged to Pause Satellite Broadband Launches Providers Combine to Offer Branded Calling with Logos 66 CHANNELVISION | SEPTEMBER - OCTOBER 2024
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