ICYMI Starken Technologies, Inc. announced that it has selected CVxEXPO24 to launch its new Firebrand Supply to the broader channel and, along with it, a $10,000 bonus incentive. Starken Technologies is a project management company specializing in IT integration and LAN infrastructure projects for single locations and multi-location enterprises across North America. Channel partners can receive income from both the labor and materials required to install low-voltage cabling, network appliances, cameras, access controls and other LAN needs, such as MDF/IDF build-outs and fiber extensions. Firebrand Supply, a wholly owned subsidiary of Starken Technologies, is promoting its logistics and material services at CVxEXPO24, including a $10,000 bounty for the first partner to secure LAN infrastructure project(s) requiring $500,000 in total material sales from October 1, 2024-March 31, 2025. “Firebrand Supply is integral and dovetails perfectly with Starken’s core business. It enables us to control the supply chain and provide better service delivery, negotiate better pricing with the OEMs, and deliver the top warranties in North America,” said Joe Dellecave, EVP, Firebrand. “Best of all, our partners can capitalize on this additional revenue stream easily by asking a few questions when selling WAN services.” Starken routinely receives requests for trenching/boring fiber extensions from the street to the building when new WAN circuits are being installed. “The next logical questions,” Dellecave continued, “are ‘who is building the MDF/IDF(s), all the low voltage cabling and fiber backbone required for the building itself? Who is supplying and installing the cabinet/rack, patch panels, conduit, cable trays, j-hooks and certifying all the new cabling’?” “We have so many case studies of partners who were making a simple WAN sale and ended up tripling their total income because they asked their client, ‘who is handling your inside wiring and installation of network appliances’?” said Drew Allgeier, SVP of business development, Starken Technologies. “The additional revenue is great, as well as the added value by making it easier for the client to consolidate their LAN infrastructure support.” “It’s a very simple sale,” added Dellecave. “Just ask your client who is handling their low voltage cabling and other LAN buildout for an office refurb or new construction. Either way, they will need ‘IT plumbing’ and materials, which we provide at extremely competitive prices with the top warranties in North America.” America’s broadband industry invested $94.7 billion in U.S. communications infrastructure in 2023, according to USTelecom’s annual investment report. The total represents the second highest industry capex in 22 years, more than 23 percent above the historic annual average. Investment this past year reflects a range of activities, including expansion of fiber deployments, integration of fiber and mobile networks, increased rural broadband construction and network capacity additions to keep pace with advances in artificial intelligence and other applications that are fueling rising bandwidth demands among consumers and across the economy. The 2023 expenditures build on decades of investment in networks and connectivity infrastructure, which now total nearly $2.2 trillion since 1996. “There is no more powerful statement of this industry’s commitment to U.S. economic growth and global competitiveness, as well as to the communities we serve than the resolve and determination reflected in this near-record investment figure,” said USTelecom president and CEO Jonathan Spalter. “This level of investment demonstrates how fiercely broadband companies are competing for customers. It is critical policymakers show up as constructive partners, working side by side with our companies to finish the job of connecting communities and showing greater discipline by resisting carbon-dated regulatory models that hinder our continued progress.” Recent investment is made even more noteworthy because it occurs at the same time broadband prices continue to lag overall inflation, said USTelecom, making high-speed broadband among the most cost-effective consumer services. Starken to Unveil Firebrand Supply at CVxEXPO24 Broadband Providers Invested $94.7B in U.S. Infrastructure U.S. Broadband Provider Capex (1999-2023, $ Billions) 2023 $94.7 2010 $67.9 2022 $102.4 2009 $64.5 2021 $86 2008 $71.1 2020 $79.4 2007 $70.4 2019 $80.8 2006 $70.1 2018 $80 2005 $62.1 2017 $76.9 2004 $57.5 2015 $74.8. 2003 $57 2014 $77.5 2002 $72 2013 $78 2001 $111.5 2012 $76 2000 $118.1 2011 $68.1 1999 $91.8 68 CHANNELVISION | SEPTEMBER - OCTOBER 2024
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